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Saddle Up for the Bold and Timeless: Lasso Motel Whiskey Hits the Market
In a market brimming with whiskey brands that often lean on tired tropes of Prohibition-era smugglers or Old West shootouts, one new contender is lassoing in some fresh, spirited flair. Enter Lasso Motel Whiskey, a bold and elegant new addition to the spirits scene, with roots in Texas and an unmistakable rock-and-roll nostalgia that’s hard to ignore. This isn't just whiskey; it's a tribute to a bygone era, with every bottle crafted to capture the untamed, free spirit of the past—while satisfying the most modern of palates.
NAREB Announces 2024 Black Wealth Summit at Clark Atlanta University: A Bold Step Toward Closing the Homeownership Gap
A Key Event Empowering Black Homeownership and Wealth Building in America
The fight for economic empowerment and wealth equity is about to reach new heights. The National Association of Real Estate Brokers (NAREB) has announced its highly anticipated 2024 Black Wealth Summit, set to take place at the historic Clark Atlanta University on November 15, 2024. This year’s summit is expected to attract thought leaders, real estate professionals, policymakers, and community activists—all united with one goal: to elevate Black homeownership and financial stability in America.
Race for the Cure Returns to Houston: Uniting the City in the Fight Against Breast Cancer
This fall, Houston’s streets will turn pink for one of the most inspiring and impactful events of the year. The Susan G. Komen® Race for the Cure returns to the Bayou City, bringing together survivors, supporters, and advocates to raise critical funds for breast cancer research and patient support services. Mark your calendars for Saturday, October 5, 2024, and get ready to lace up your running shoes at Sam Houston Park to stand alongside a community determined to make breast cancer history.
Harris County’s $17M Opportunity Fund: A Game Changer for Small Businesses and Minority Entrepreneurs
Harris County is leveling the playing field for small business owners, especially for women and minority entrepreneurs, with the launch of the $17 million Harris County Opportunity Fund. Spearheaded by Commissioner Rodney Ellis, the Department of Economic Equity & Opportunity (DEEO) Executive Director Estella Gonzalez, and PeopleFund President and CEO Gustavo Lasala, this groundbreaking program promises to spark a new wave of entrepreneurial growth and economic equity across the region.
2025 Chevrolet Silverado: The Powerhouse Pickup Redefining the Road
Rev your engines, Houston truck enthusiasts, because the 2025 Chevrolet Silverado is making waves as it rolls into dealerships across the country. With an unrivaled blend of power, innovation, and rugged sophistication, the Silverado continues to dominate the full-size pickup truck market, making it the crown jewel in General Motors’ truck lineup. So, what’s keeping this beast at the top of the charts? Let’s break it down.
Hotel Lucine Welcomes Culinary Stars: Matt Sweeney and Daya Myers-Hurt
As Hotel Lucine approaches its first anniversary, it’s not just the ocean waves that are making a splash; the culinary scene is getting a major upgrade with the hiring of executive chef Matt Sweeney and the promotion of Daya Myers-Hurt to chef de cuisine. Both chefs are set to revolutionize the dining experience at the beachfront boutique hotel, ensuring that guests enjoy a taste of the Texas Gulf Coast like never before.
From League City to the High Seas: Petty Officer Kalani Duong’s Journey in the U.S. Navy
Meet Petty Officer 2nd Class Kalani Duong, a proud native of League City, Texas, who is making waves aboard the USS Kearsarge, a U.S. Navy warship based out of Norfolk, Virginia. With a journey that began at Clear Creek High School, where she graduated in 2019, Duong embodies the spirit of determination and service that resonates deeply within the heart of Houston.
Celebrating Progress: Ribbon Cutting for the Hunting Bayou Federal Flood Risk Management Project
On September 24, 2024, at 10 a.m., Harris County will make a splash—quite literally—as officials gather at Hutcheson Park for the highly anticipated ribbon cutting ceremony for the Hunting Bayou Federal Flood Risk Management Project, affectionately dubbed Project Hunting. This monumental $100 million initiative, a collaborative endeavor between the Harris County Flood Control District and the U.S. Army Corps of Engineers, marks a significant step forward in enhancing flood safety for Houston’s vulnerable neighborhoods.
Houston Massage Owner Bows Out of Industry Amid Human Trafficking Allegations
In a significant development for Houston’s wellness scene, Yu Sheng Chen, owner of several massage establishments, has agreed to permanently shutter ten of his businesses and exit the massage industry altogether. This decision follows a crackdown by the Texas Department of Licensing and Regulation (TDLR), which suspected Chen’s establishments were involved in human trafficking activities.
From Houston to the High Seas: Petty Officer 3rd Class William Johnson Serves Aboard USS Kearsarge
Hailing from the vibrant city of Houston, Texas, Petty Officer 3rd Class William Johnson is making waves in the U.S. Navy aboard the USS Kearsarge, an amphibious assault ship operating out of Norfolk, Virginia. A proud graduate of Elkins High School’s Class of 2020, Johnson embarked on his Navy journey three and a half years ago, eager to explore the world and gain invaluable experience.
UHD Celebrates 50 Years: President Loren J. Blanchard to Deliver State of the University Address
This Thursday, September 26, the University of Houston-Downtown (UHD) will mark a significant milestone in its history with President Loren J. Blanchard delivering the much-anticipated State of the University address. Scheduled for 10:30 a.m. at the Wilhelmina Cullen Robertson Auditorium, this event promises to be a pivotal moment, highlighting UHD’s commitment to excellence, engagement, and expansion within the vibrant downtown corridor.
Embracing Authenticity: The “Is It Me?” Conference Returns to Atlanta
Mark your calendars for October 13, 2024, because the “Is It Me?” Conference is set to illuminate the vibrant city of Atlanta at the renowned ZuCot Art Gallery. This annual gathering, hosted by My Sister’s Keeper, LLC, invites women of color to engage in vital conversations about authenticity, identity, and the nuanced challenges they encounter in the workplace.
Houston Leaders Rally for Haitian Dignity: Congressman Al Green and Bishop James Dixon Speak Out Against Baseless Attacks on Haitian Community
Houston is no stranger to standing up for what’s right, and on Monday, September 23, 2024, the city’s moral compass pointed due north. Congressman Al Green (TX-09) joined forces with local leaders and Haitian advocates to host a powerful press conference denouncing the outrageous and offensive rhetoric recently spewed by former President Donald Trump. This time, Trump’s target? The resilient and hardworking Haitian community.
A Deadly Crime Spree Ends in Life Sentence: Justice Served for Five Lives Lost
In a case that sent shockwaves through the Houston community, 22-year-old Christian Ivan Cavazos, a documented gang member, was sentenced to life in prison for his role in the brutal slayings of five people during a series of senseless shootings in 2019. Harris County District Attorney Kim Ogg announced the sentence last Friday, a bittersweet closure for the families torn apart by Cavazos’ deadly rampage.
BMW M Team RLL Shatters the Spell at IMSA Indianapolis: A Triumph for the BMW M Hybrid V8
The race was on, the pressure intense, and the competition fierce. Yet, on September 23, 2024, BMW M Team RLL gave racing fans something they’ll be talking about for years. The BMW M Hybrid V8 stormed to victory at IMSA Indianapolis, breaking through the challenges of the season with a historic 1-2 finish. Jesse Krohn and Philipp Eng led the charge in the #24 BMW M Hybrid V8, while their teammates Connor De Phillippi and Nick Yelloly secured a commanding second place, making it a day to remember for the iconic team.
Soaring to New Heights: Janine Iannarelli Honored at the 2024 Women in the Fast Lane of STEAM Luncheon
In a world where breaking through the glass ceiling is a monumental achievement, Janine K. Iannarelli, founder and president of Par Avion Ltd., has been jet-setting through it for over 35 years. On September 27, 2024, the Greater Houston Women’s Chamber of Commerce will recognize Iannarelli as a trailblazer in the aviation industry at their annual *Women in the Fast Lane of STEAM Luncheon and Style Show*—a high-flying event where fashion meets inspiration, and trailblazers get their well-deserved applause.
Policy Strategies to Improve Job Quality for Black Workers in Sector Partnership Programs
Black workers have long faced a labyrinth of systemic barriers that have stifled their advancement in the U.S. labor market, steering them into low-wage jobs with little to no prospects for upward mobility. The public workforce system, while designed to assist, often exacerbates these inequalities by offering training programs that don't always lead to long-term, high-paying careers. Enter sector partnership programs—a forward-thinking approach that could turn the tide for Black workers.
Houston’s Unstoppable Comeback: Solid Waste Management Wraps Up Second Pass for Hurricane Beryl Debris Collection
In a city where resilience is practically woven into its DNA, Houston has yet again proven that it can weather any storm—literally and figuratively. After the chaos left behind by Hurricane Beryl, the City of Houston’s Solid Waste Management Department (SWMD) is on the verge of completing its second round of storm debris collection this weekend. This marks a crucial step forward in Houston’s ongoing recovery, as the city moves from cleanup mode to full-on restoration.
BMW’s Electrifying Journey: A Bold Showcase of Innovation at the Petersen Automotive Museum
As the automotive world hurtles towards a more sustainable future, few brands can boast a legacy of innovation quite like BMW. Now, at the Petersen Automotive Museum’s dazzling new exhibit titled *“Alternating Currents: The Fall and Rise of Electric Vehicles,”* BMW’s pioneering steps in electromobility take center stage. This electrifying exhibit, running from August 2024 to June 2025, chronicles the incredible journey of electric vehicles, from their humble 19th-century beginnings to the cutting-edge technology of today—and beyond.
Houston Man Sentenced to Three 60-Year Prison Terms for Gruesome Triple Murder in 2017
In a city as lively and sprawling as Houston, stories of crime and tragedy often shock even the most seasoned residents. One such grim tale has reached its legal conclusion as Jeffrey Duane Noble, now 41, agreed to three 60-year prison sentences for a brutal triple murder in 2017 that devastated northwest Harris County. Noble’s plea deal marks a small sense of closure for the families of the victims, though the emotional scars will linger forever.
Hyundai Drives the iHeartRadio Music Festival with Electrifying Power and Performance
Las Vegas may be known for its bright lights and high-stakes thrills, but this September, all eyes will be on the road as Hyundai powers up for the *iHeartRadio Music Festival* Presented by Capital One. As the official automotive sponsor of this two-day musical extravaganza, Hyundai Motor America is ready to electrify both fans and performers alike with their cutting-edge electric vehicles. From the sleek IONIQ 5 to the high-performance IONIQ 5 N and futuristic IONIQ 6, the brand promises a dynamic showcase of style, speed, and sustainability.
Harris County’s Guaranteed Income Program Faces Legal Battle: Attorney Christian D. Menefee Speaks Out
Houston has long prided itself on resilience and community, but when it comes to supporting those most in need, the legal battles seem never-ending. The latest chapter in this saga unfolded today, as the Office of the Attorney General of Texas took aim at Harris County’s Community Prosperity Program, a guaranteed income initiative that provides $500 per month to families living below 200% of the federal poverty line.
Hollywood Shines: Brad Pitt and George Clooney Steal the Show at U.S. Premiere of *Wolfs* in Action-Packed Comedy
Lights. Camera. Star Power.
Hollywood Boulevard was buzzing last night as global superstars Brad Pitt and George Clooney made a dazzling appearance at the U.S. premiere of Apple Original Films’ *"Wolfs."* Held at the iconic TCL Chinese Theatre, the red carpet was ablaze with flashes, glamour, and, of course, some witty banter between the two leading men. In a film where they step into the chaotic world of professional fixers, Pitt and Clooney showcased a bromance that’s just as strong off-screen as it is on-screen.
SMU Honors Five Distinguished Alumni and Emerging Leader for 2024: A Celebration of Impact and Leadership
As the leaves begin to turn and the air fills with the excitement of Homecoming Week, Southern Methodist University (SMU) is preparing to honor five remarkable individuals at its 2024 Distinguished Alumni Award presentation and dinner. On the evening of October 31, the red carpet will be rolled out to celebrate leaders who’ve made a lasting impact in fields ranging from entrepreneurship to philanthropy, public service, and sports management. This year’s honorees bring a blend of passion, innovation, and heart to the table, embodying the spirit of Mustang leadership in all its glory.
2024 Black Wealth Summit: Empowering Black Homeownership and Wealth Building at Clark Atlanta University*
As the fight for equity in housing continues, the National Association of Real Estate Brokers (NAREB) is making bold moves to empower Black communities across the country. This November, NAREB will host its highly anticipated 2024 Black Wealth Summit at Clark Atlanta University on November 15, followed by a Building Black Wealth Tour event on November 16. These two back-to-back events are more than just gatherings—they are crucial platforms aimed at tackling the barriers to Black homeownership and wealth building in America.
Commissioner Ellis Responds to Texas AG’s Lawsuit to Stop Harris County Community Prosperity Program
In the ever-evolving political landscape of Texas, Harris County Commissioner Rodney Ellis is not one to shy away from a battle—especially when it involves lifting his community toward a brighter future. The latest skirmish? A bold move by the **Texas Attorney General’s Office** to halt Harris County’s groundbreaking Community Prosperity Program, designed to address long-standing inequalities and provide direct investments into economically disadvantaged communities.
Hyundai Hope On Wheels Expands Global Mission to Fight Pediatric Cancer: Celebrating a Legacy of $250 Million in Lifetime Donations and Bold New Initiatives
vAs Hyundai Hope On Wheels (HHOW) marked its 26th anniversary with an inspiring gala in Washington, D.C., the night was nothing short of a triumph—a celebration of hope, resilience, and a steadfast commitment to saving young lives. What began as a small gesture of compassion in 1998 has evolved into one of the largest supporters of pediatric cancer research in the nation.
Hyundai Hope On Wheels Expands Global Mission to Fight Pediatric Cancer: Celebrating a Legacy of $250 Million in Lifetime Donations and Bold New Initiatives
vAs Hyundai Hope On Wheels (HHOW) marked its 26th anniversary with an inspiring gala in Washington, D.C., the night was nothing short of a triumph—a celebration of hope, resilience, and a steadfast commitment to saving young lives. What began as a small gesture of compassion in 1998 has evolved into one of the largest supporters of pediatric cancer research in the nation.
Hyundai IONIQ 5 N Electrifies the Competition at 2024 Drive Revolution Awards
In the ever-evolving world of automotive innovation, Hyundai has once again shifted gears—and the competition. The 2024 Hyundai IONIQ 5 N, an all-electric SUV built for speed and exhilaration, has swept the prestigious Drive Revolution Awards hosted by the Northwest Automotive Press Association (NWAPA). Besting its rivals in three key categories—Best Performance, Best Electrified Vehicle, and Best Battery Electric Vehicle—the IONIQ 5 N has proven that high-performance, track-ready electric vehicles aren’t just the future, they’re here now, and they're taking no prisoners.
Metallica Extends Record-Breaking M72 World Tour to 2025, Including a Stop in Houston
Get ready, Houston! Metallica is back and bigger than ever with the announcement that their monumental M72 World Tour will roll into its third year, with 21 additional North American shows in 2025. Mark your calendars for June 14, when NRG Stadium will pulse with the iconic riffs of one of the world’s greatest heavy metal bands.
BMW of North America Partners with Redwood Materials for Sustainable Lithium-Ion Battery Recycling Initiative
A Bold Step Towards a Circular Economy in Electric Mobility
In a significant move towards environmental sustainability, BMW of North America has partnered with Redwood Materials to pioneer an ambitious lithium-ion battery recycling initiative. The collaboration, announced on September 19, 2024, is set to redefine how electric, plug-in hybrid, and mild hybrid batteries from BMW, MINI, Rolls-Royce, and BMW Motorrad vehicles are handled in the U.S. This partnership marks a critical step in creating a circular economy for battery technology—where valuable minerals can be endlessly recycled and reintroduced into the supply chain, ensuring a sustainable future for electric mobility.
Marvel's "Agatha All Along" Cast Dazzles at Star-Studded Hollywood Launch Event
Marvel fans were in for a magical evening as Disney+ rolled out the purple carpet for the highly anticipated premiere of *Agatha All Along* at the iconic El Capitan Theatre in Hollywood. The spellbinding new series, set to premiere exclusively on Disney+ with its first two episodes on Wednesday, brings back fan-favorite Agatha Harkness, played by the ever-charismatic Kathryn Hahn.
Your Voice is Your Vote: BET, National Urban League, NAACP, and Allies Unite for National Black Voter Day on September 20, 2024
As the countdown to the pivotal 2024 election begins, the BET Media Group, alongside the National Urban League, NAACP, and over 40 civic partners, is amplifying its efforts to ensure that every Black voter’s voice is heard. On September 20, 2024 these organizations will join forces for the 5th Annual National Black Voter Day, an initiative dedicated to driving voter awareness, registration, and participation across the nation.
HHS Hosts Groundbreaking Inaugural Sickle Cell Disease Summit: Empowering SCD Warriors and Communities
In a historic move aimed at spotlighting a vital public health issue, the U.S. Department of Health and Human Services (HHS) will hold its first-ever Sickle Cell Disease (SCD) Summit on Tuesday, September 24, 2024, at the Hubert H. Humphrey Building in Washington, D.C. This landmark event will take place as part of National Sickle Cell Awareness Month and is designed to bring together individuals, health professionals, and advocates from across the country to focus on advancements in SCD care, research, and overall quality of life for those living with the disease.
Irving-Based Signature Aviation Earns Prestigious EPA 2024 Green Power Leadership Award for Commitment to Sustainability
The U.S. Environmental Protection Agency (EPA) has named Irving, Texas-based Signature Aviation as one of the recipients of the 2024 Green Power Leadership Award, recognizing the company’s exceptional dedication to. sustainable energy practices. Signature Aviation, a global leader in business and private aviation services, has achieved an impressive milestone by meeting 100% of its electricity needs through renewable green power. This recognition places the company among the most forward-thinking organizations committed to reducing carbon emissions and championing a clean energy future
Houston Texans' Ka'imi Fairbairn Named AFC Special Teams Player of the Week After Record-Breaking Performance
Houston Texans kicker Ka’imi Fairbairn has been named the AFC Special Teams Player of the Week, following a remarkable, record-setting performance that led his team to a 19-13 victory over the Chicago Bears on Sunday Night Football. Fairbairn’s precision and power have once again solidified his reputation as one of the most reliable kickers in the NFL, making history with his latest display of excellence.
Houston Arboretum to Host Fall Plant Sale: Transform Your Garden and Support Local Conservation Efforts
Houston gardeners, get ready for one of the most anticipated green events of the season! The Houston Arboretum & Nature Center is hosting its annual Fall Plant Sale on Friday and Saturday, October 11th – 12th. With the perfect lineup of Texas native plants, this is your chance to transform your garden while contributing to local conservation and education efforts.
NAREB Honors Black Excellence in Real Estate: $4.7 Billion in Transactions Celebrated Nationwide
The National Association of Real Estate Brokers (NAREB) continues its mission to uplift Black communities through real estate, with the organization set to honor some of the most outstanding Black professionals in the industry. As part of its upcoming **Building Black Wealth Tour**, NAREB will salute the winners of its prestigious Top 100 Blacks in Real Estate Awards—a group of professionals who collectively executed a staggering $4.7 billion in real estate transactions in 2023.
Hyundai and AT&T Uplift Diverse Communities with Culturally Empowered Campaigns
In an era where inclusion and representation matter more than ever, two powerhouses, Hyundai and AT&T, are leading the charge by empowering underrepresented communities through innovative campaigns. These efforts not only resonate culturally but also offer practical solutions and opportunities for Hispanic drivers and HBCU students alike.
Takeaways from the racketeering conspiracy and sex trafficking indictment against Sean ‘Diddy’ Combs
The first paragraph of the three-count federal indictment against the music mogul Sean “Diddy” Combs lays out in an overarching summary the serious and sprawling allegations against him.
Hyundai Empowers Hispanic Drivers with Bold New Tucson in 'Rightsizing' Campaign
Hyundai, in partnership with its U.S. Hispanic marketing agency, Lopez Negrete Communications, is making waves with the launch of its latest campaign for the enhanced 2025 Tucson SUV. Titled Rightsizing,” the campaign is specifically crafted to resonate with Latino consumers of all ages, backgrounds, and lifestyles, empowering them to find the perfect vehicle that seamlessly fits into their lives without sacrificing comfort, style, or innovation. Available in both Spanish and English, this campaign shines a spotlight on Hyundai’s dedication to celebrating and understanding the dynamic Hispanic community across the nation.
Hyundai's 2024 Sonata HEV Limited Triumphs at SAMA's Charged Up Miami Event
Hyundai has once again solidified its leadership in hybrid innovation as the 2024 Hyundai Sonata HEV Limited was named the "Best Hybrid" at the Southern Automotive Media Association’s (SAMA) inaugural **Charged Up Miami Event**, held on August 28, 2024. The Sonata HEV Limited outshined competitors like the Toyota Camry HEV, showcasing Hyundai’s unwavering commitment to combining cutting-edge design, advanced technology, and exceptional hybrid efficiency.
"I, TOO, AM AMERICA": ICON MANN's Star-Studded GOTV Campaign Amplifies Diverse Voices Ahead of 2024 Presidential Election
In the heart of a critical election season, where every vote can shape the future of America, ICON MANN is stepping up with a powerful message of unity, resilience, and civic responsibility. The organization, known for its commitment to celebrating the contributions of multicultural communities, has unveiled its latest voter awareness campaign—**“I, TOO, AM AMERICA.”** This star-studded PSA, featuring an inspiring lineup of renowned actors, musicians, and civic leaders, premieres on **National Voter Registration Day, September 17**, and serves as a clarion call to all Americans to exercise their right to vote in the 2024 Presidential Election.
ScalpHQ: Revolutionizing Hair Care for All Textures and Elevating Scalp Health in Houston
As the seasons change, so does the condition of our hair and scalp. For many, scalp care often takes a back seat to hair maintenance, leaving a crucial part of our well-being neglected. Recognizing this gap, Daboju Ogboru, a certified trichologist, former attorney, and entrepreneur, has made it her mission to shift the focus toward scalp health. With the founding of ScalpHQ, Ogboru has introduced a fast-growing chain of salons dedicated to luxurious scalp spa treatments, offering a haven for hair rejuvenation and relaxation.
Texas Southern University to Celebrate 97th Founders Day at Annual Convocation
Texas Southern University (TSU) is preparing to celebrate a momentous occasion—the **97th Founders Day Convocation**—on **Wednesday, September 18, 2024**. This year’s celebration will honor the university’s rich legacy, spanning nearly a century, while also embracing the bright future ahead. Under the theme of "Honoring the Past, Inspiring the Future," this historic event will mark the first convocation led by **TSU’s 14th president, James W. Crawford III**, who began his presidency in June 2024.
UNCF and Disney Join Forces to Empower HBCU Students with Scholarships and Opportunities
For over 80 years, the **United Negro College Fund (UNCF) has been a beacon of hope, opportunity, and success for minority students across the United States. As one of the nation’s largest and most influential scholarship organizations, UNCF has continually paved the way for youth and young adults to achieve their dreams through higher education. Today, in an exciting collaboration, UNCF is once again expanding its reach and impact by partnering with **The Walt Disney Company** to offer exclusive scholarships to students from **Historically Black Colleges and Universities (HBCUs).
Japhet Creek Park: A New Oasis for Houston's Fifth Ward Community
Buffalo Bayou Partnership (BBP) is thrilled to announce the grand opening of Japhet Creek Park, the first green space within the transformative Buffalo Bayou East initiative. Nestled in Houston’s historic **Fifth Ward**, Japhet Creek Park brings together nature, community, and culture in an inviting public space that highlights the city's rich history and bright future. This milestone project, completed in early 2024, is part of a broader effort to revitalize the area and offer residents and visitors alike a serene space for relaxation, recreation, and connection with nature.
Congresswoman Barbara Lee Honored at Congressional Black Caucus Foundation's 2024 Annual Legislative Conference
At this year’s **Congressional Black Caucus Foundation (CBCF) 2024 Annual Legislative Conference (ALC)** in Washington, D.C., **Congresswoman Barbara Lee (D-Calif.)** was celebrated with multiple prestigious awards, recognizing her unwavering dedication to social justice. The long-serving leader in the fight for equity received accolades from **Planned Parenthood for America**, **Color of Change**, the **National Women’s Law Center**, and other prominent organizations for her steadfast commitment to racial, social, and economic justice.
Harris County Clerk's Office Ensures Election Integrity with Logic and Accuracy Testing for Upcoming November Elections
As the November 5th General and Special Elections approach, the Harris County Clerk's Office (HCCO) is ramping up its efforts to ensure secure, transparent, and accurate voting. In line with its commitment to maintaining electoral integrity, HCCO has initiated its crucial Logic and Accuracy (L&A) testing at the county's new election headquarters near George Bush Intercontinental Airport.
Sam’s Club will raise pay to catch up with Costco
Sam’s Club said Tuesday it will raise pay to incentivize workers to stay with the company — and not jump ship to Costco.