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H-E-B Brand Shop celebrates its superfans with H-E-B themed merchandise

H-E-B launched the product line in Kerrville to commemorate company’s 117th anniversary, will roll out to more stores early next year.

H-E-B launches debit card that offers cash back on H-E-B brand products and other perks

H-E-B Debit account offers a spending and savings account with no monthly fees to maintain the account.

At H-E-B, it pays to be a Texan. H-E-B has launched a Debit Account program that gives customers five percent cash back on the purchase of qualifying H-E-B brand products1. The H-E-B Debit Card, which can be used anywhere Mastercard is accepted, acts as a spending card with an optional, high-yield savings account2, and provides users several benefits such as free cash withdrawals at H-E-B branded ATMs3, no monthly fees to maintain an account, getting paid up to two days earlier with direct deposit and more4.

H-E-B 2017 Super Bowl Commercial Launches Primo Picks Video Showdown

Customers invited to submit videos showcasing H-E-B Primo Picks for a chance to win $25,000 and a role in an H-E-B commercial

Do you go to great lengths to shake up your H-E-B Shake Rattle and Bowl salad? Do you get bent out of shape without your H-E-B Café Ole? Does your dog do tricks for H-E-B Texas Pet treats? In the grocery retailer’s 2017 Super Bowl commercial, H-E-B asks the question, “Will you make the cut?”