BJ’s Restaurant & Brewhouse Unveils the Ultimate Dessert Indulgence with the All-New SNICKERS® Pizookie® — A Sweet Tooth Dream Come True

Houston, get ready to go nuts in the best way possible! BJ’s Restaurant & Brewhouse has teamed up with Mars, the iconic name behind your favorite candy bars, to launch a dessert that’s destined to be the talk of the town: the SNICKERS® Pizookie®. Starting April 17, 2025, this epic new treat is available for a limited time, exclusively for dine-in guests at all BJ’s locations nationwide—including right here in Houston.

Blending the chewy, gooey joy of BJ’s famous Pizookie® with the caramel, nougat, peanuts, and milk chocolate magic of a SNICKERS® bar, this sweet mashup is as over-the-top as it is irresistible. Imagine: a warm, brown sugar cookie loaded with chopped SNICKERS® pieces, crowned with rich vanilla bean ice cream, a crackling chocolate shell, velvety caramel drizzle, and extra SNICKERS® bits for good measure. It’s everything you crave in one sizzling skillet.

A Dessert Meant for Sharing (or Not—We Don’t Judge)
Whether you're celebrating a birthday, marking a milestone, or just indulging in a casual Tuesday night treat, the SNICKERS® Pizookie® is more than dessert—it’s a full-on flavor experience. BJ’s is known for creating shareable, joyful dining moments, and this newest addition ups the ante in the sweetest way possible.

“We tossed around some wild ideas—yes, even a Broccoli Cheddar Pizookie®—but our guests deserve the best,” said Heidi Rogers, Senior VP of Marketing at BJ’s Restaurants, Inc. “Partnering with an iconic brand like SNICKERS® gave us the perfect opportunity to bring something extra special to the table. This isn’t just a dessert, it’s a celebration of flavor, fun, and togetherness.”

Limited-Time Only: Don’t Miss Your Moment of Sweet Bliss
Available while supplies last, the SNICKERS® Pizookie® is dine-in only and guaranteed to be a crowd-pleaser. With BJ’s warm and welcoming vibe and a dessert this decadent, you’ll want to grab your crew and make it a night to remember.

Hungry for More?
Explore the full line-up of BJ’s legendary Pizookies®—from classic chocolate chunk to seasonal faves—at www.bjsrestaurants.com. And for the latest updates, mouthwatering pics, and behind-the-scenes dessert drops, follow @bjsrestaurants on Instagram, Facebook, and X. For more information about Mars, please visit www.mars.com. Join us on Facebook, Instagram, LinkedIn and YouTube.