7/18/2024
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Ford Motor Company is set to significantly boost its production capabilities with the addition of a third North American assembly plant for its popular F-Series Super Duty trucks. Starting in 2026, Ford will commence assembly of up to 100,000 Super Duty units at the Oakville Assembly Complex in Ontario, Canada, marking a major expansion in response to soaring customer demand.
Strategic Expansion and Job Creation
This strategic move aligns with Ford's Ford+ plan, which focuses on profitable growth and expanding global truck leadership. The Oakville facility will play a crucial role in this plan by adding substantial capacity for Super Duty production, including advanced multi-energy technology that enhances customer choice and supports Ford’s broader electrification strategy.
The expansion will generate approximately 1,800 jobs at the Oakville Assembly Complex and 150 additional positions at the Windsor Engine Complex, where V8 engines for Super Duty will be produced. Additionally, around 70 jobs and overtime opportunities will be created at U.S. component plants supporting Super Duty production
Investing in Innovation and Workforce
Ford is investing approximately $3 billion to elevate Super Duty production, with $2.3 billion dedicated to installing assembly and stamping operations at the Oakville plant. This investment will transform Oakville into a fully flexible facility capable of adapting to evolving production needs. The expansion also includes accelerating the return of Unifor-represented employees at Oakville, who will resume work a year ahead of schedule.
In the U.S., Ford will support Super Duty production with investments in several component plants:
- Sharonville Transmission Plant, Ohio: $24 million investment and additional overtime
- Rawsonville Components Plant, Michigan:* $1 million investment and approximately 20 new jobs.
- Sterling Axle Plant, Michigan:Creation of around 50 new jobs.
Ford's commitment to its workforce extends across 10 U.S. plants in five states, directly employing about 20,000 American workers who support Super Duty production.
Ford's Commitment to Electrification
Alongside its Super Duty expansion, Ford remains dedicated to advancing its electric vehicle (EV) lineup. The company plans to introduce new three-row electric utility vehicles, leveraging its expertise as America's No. 2 electric vehicle brand and leader in three-row utilities.
Meeting Customer Demand
Ford's F-Series trucks, including the Super Duty, have long been a staple in the American automotive landscape, holding the title of best-selling truck in the U.S. for 47 years and in Canada for 58 consecutive years. The Kentucky Truck Plant and Ohio Assembly Plant have already produced over 200,000 Super Duty trucks in the first half of 2024, demonstrating robust demand.
Ford Pro CEO Ted Cannis emphasizes, “There is sustained demand for Super Duty from our commercial customers, particularly as infrastructure and construction activities continue to drive high needs. Expanding production will support businesses, tradespeople, and first responders who depend on these essential trucks.”
Strengthening Ford's Market Position
This expansion not only reinforces Ford’s position as a leading truck manufacturer but also supports industries that rely heavily on heavy-duty trucks. Super Duty holds a dominant market share across various sectors, including 58% in mining, 56% in utilities, 53% in emergency vehicles, and 44% in construction.
Ford Motor Company continues to enhance its manufacturing footprint and deliver on its Ford+ growth strategy, setting the stage for continued leadership in both traditional and electric vehicle markets. The company's investments and innovations underscore its commitment to meeting evolving customer needs while driving future growth.
For more info, visit https://www.ford.com/