When it comes to delivering innovation, style, and cutting-edge safety, Hyundai Motor Group isn’t just keeping up with the competition—they're leaving it in the dust. With a remarkable total of 22 vehicles from Hyundai, Kia, and Genesis securing the coveted Insurance Institute for Highway Safety (IIHS) 2024 TOP SAFETY PICK (TSP) and TOP SAFETY PICK+ (TSP+) awards, Hyundai Motor Group has cemented itself as the go-to choice for safe and reliable vehicles.

This achievement marks Hyundai Motor Group as the leading automaker in safety, representing a whopping 21% of all TSP/TSP+ awards in 2024. Hyundai claimed nine awards, Genesis earned eight, and Kia rounded out the trifecta with five titles. The Group’s domination is not just a testament to their engineering prowess but also to their unwavering commitment to protecting drivers, passengers, and pedestrians alike.

 Kia K4 

Safety First, Style Second? Why Not Both!

If you thought safety was boring, think again. Hyundai’s lineup proves that innovative design and robust safety features can go hand-in-hand. The Hyundai IONIQ 5, KONA, TUCSON, and IONIQ 6 all earned TSP+ accolades, while popular models like the ELANTRA, SONATA, PALISADE, SANTA FE, and the rugged SANTA CRUZ snagged TSP honors.

Genesis, Hyundai's luxury arm, is redefining elegance and safety. Models such as the G80, GV70, GV80, and the all-electric GV60 dazzled with TSP+ recognition, showcasing that luxury doesn’t compromise on safety. Kia, known for its family-friendly and versatile designs, brought home awards with fan favorites like the TELLURIDE, SPORTAGE, and EV9.

The Evolution of IIHS Standards

This year’s awards come with stricter safety benchmarks. IIHS introduced an updated moderate front overlap test featuring a second crash-test dummy to evaluate rear-seat passenger protection. Additionally, advanced pedestrian crash-avoidance systems and all-trim-level headlight requirements are raising the bar for automakers.

"These elevated standards push the industry toward greater innovations in vehicle safety," said Brian Latouf, Hyundai Motor Group’s President and Global Chief Safety and Quality Officer. "Our exceptional performance in the 2024 IIHS awards reflects our ongoing commitment to delivering safe, high-quality vehicles that drivers can trust."

Why It Matters to You

For Houston’s busy professionals, growing families, and everyone in between, these accolades provide peace of mind. Whether you're navigating I-45 or cruising down the bustling streets of downtown, you can trust that Hyundai, Genesis, and Kia vehicles are designed to keep you safe.

And with electric options like the IONIQ 6 and Electrified GV70, the Group proves it’s not just prioritizing safety but also leading the charge (literally!) in sustainable driving solutions.

Houston Drivers, Take Note!

Ready to make safety a priority? With Hyundai, Genesis, and Kia, you’ll be in the driver's seat of some of the safest vehicles on the road. Visit your local dealership today to see why Hyundai Motor Group is setting the gold standard in safety.

For a full breakdown of IIHS criteria and additional details on award-winning models, check out IIHS.org.

Drive safe, Houston. And do it in style.