When it comes to redefining fast food culture, Taco Bell continues to lead the charge, proving their drive-thru experience isn’t just a pitstop—it’s a destination. With their latest campaign, Live Más Drive-Thru Cams, Taco Bell invites fans to step into the spotlight, transforming everyday moments into something worthy of football’s biggest stage.

 

 

From December 3 to December 19, select Taco Bell locations across the nation, including right here in Houston, will play host to a one-of-a-kind photo booth experience, giving fans the chance to capture their Taco Bell memories and possibly secure a cameo in this year’s Big Game commercial. It’s a celebration of the energy, quirkiness, and authenticity that make Taco Bell fans who they are.

 

Turning Drive-Thrus Into Memory-Makers

For over 60 years, Taco Bell has been more than just a late-night craving or a quick lunch spot. It’s been the birthplace of memorable moments—sharing a Baja Blast with your bestie, blasting road trip playlists, or indulging in a Crunchwrap after a long day. Now, those cherished moments could find their way to millions of screens during the third quarter of the Big Game.

The Live Más Drive-Thru Cams take the drive-thru experience up a notch. After placing your order and driving up, simply scan a QR code at the designated cam station. In seconds, the camera captures your “Taco Bell moment” from all angles, delivering a set of digital photo strips directly to your inbox. Whether you’re flying solo, with family, or rolling deep with friends, your experience is your stage.

  

 

Houston: A Star Stop on the Live Más Tour

Mark your calendars, Houstonians! From December 11–13, the Live Más Drive-Thru Cam makes its way to 15797 JFK Blvd. This is your chance to bring the Houston flavor to a campaign that’s about more than food—it’s about celebrating the fans who embody the spirit of “Live Más.”

No Celebrities Needed—You’re the Star

In a refreshing twist, Taco Bell’s Chief Marketing Officer, Taylor Montgomery, says the brand is sidelining celebrities this year, choosing instead to focus on real fans. “Every day in our drive-thrus, we see moments that define who we are,” Montgomery shared. “That’s why, for our return to football’s biggest stage, we’re inviting our Taco Bell Rewards members to do what they do best—just be themselves.”

 

 

The Big Game Returns with Taco Bell in the Spotlight

It’s been three years since Taco Bell graced the Big Game with their unforgettable commercial featuring Doja Cat. This year, their campaign is crafted in collaboration with Biite, among others, aiming to bring a fresh, fan-first approach to one of the most-watched TV events in the world.

For Taco Bell fans in Houston, this isn’t just a chance to snag some late-night tacos. It’s an opportunity to showcase the heart and soul of what it means to “Live Más.” So, whether you’re grabbing a Doritos Locos Taco or showing off your best drive-thru playlist dance moves, make it memorable—you just might make it into the spotlight.

About Taco Bell For over six decades, Taco Bell has served up bold, craveable, Mexican-inspired eats. Named one of TIME’s Most Influential Companies and Fast Company’s World’s Most Innovative Companies, the brand continues to push the boundaries of what fast food can be. Learn more at http://www.TacoBell.com.