Already one of the most frequently visited and popular entertainment venues in the country during the day, Main Event is poised to take over the night as well.

Late at night, in fact.

Main Event, which owns and operates 43 entertainment centers across the country, is expanding its hours of operations, introducing its first late-night menu and creating one-of-a-kind experiences available almost exclusively at their centers as the brand builds upon its commitment to be the best party under one roof.

At day. Or at night.

“Main Event is the destination for families and friends who want to experience a unique mix of games and activities with some really great food and drinks,” said Sarah Beddoe, Chief Brand Officer, Main Event. “Consumers today tend to prefer experiences over ‘stuff.’ By extending our hours, we’re tapping into the consumer interest in a late-night experience that’s still a safe and fun environment. Whether it’s dancing during a silent disco, enjoying food from our high-quality menu or battling it out in virtual reality, laser tag and bowling, Main Event is the go-to destination for guests looking to make some memories. And now, those memories can last even longer.”

Along with piloting a silent disco DJ event in Dallas-Fort Worth, the brand is exploring new brand partnerships to bring even more ownable experiences to its centers as well as food and beverage combinations that are difficult to find at the scale provided by Main Event.

“We are already a destination for a lot of special occasions such as birthday parties and corporate team building events, but we have the ability to be a must stop for people that are looking for a little extra entertainment to go with their food and drinks at night,” Beddoe said. “Our centers are fun, and we know there’s even more inventive ways to make a night with us so much more entertaining than anywhere else.”

Late night cravings are a common component for venues open until the early morning, which is why Main Event is launching Late Night Bites – a special menu featuring creations like Chili Cheese Nachos, Jumbo Wings, Pretzel Dippers and Cinnamon Sugar Donut Holes.

“This is not bar food,” Beddoe said. “This is an elevated food experience, which will continue to be a significant part of the Main Event experience day and night.”

Main Event locations will be open until midnight Sunday through Thursday and until 2 a.m. on Fridays and Saturdays.

Each Main Event center offers everything a guest could need for fun, from state-of-the-art bowling to multi-level laser tag to the latest in virtual reality gaming, among more than 100 other interactive arcade games. To learn more, visit mainevent.com.