Chevrolet Teams Up with Houston Astros Superstar Jose' Altuve
Partners go to bat for youth baseball development
Style Magazine Newswire | 7/2/2019, 6:54 p.m.
DETROIT — Chevrolet is partnering with Houston Astros second baseman José Altuve to support youth sports development. Altuve will be a Chevy brand ambassador on a variety of projects, including the brand’s long-standing investment in Chevy Youth Baseball and Chevy Youth Baseball clinics.
“Chevy and José Altuve share a love of baseball, involvement in our communities and a commitment to developing the next generation of players,” said Paul Edwards, U.S. vice president, Chevrolet Marketing. “This partnership helps us give back to our communities and support youth baseball through the Chevy Cares platform.”
Chevy Youth Baseball is a community-based program through the Chevy Cares philanthropic initiative that empowers the next generation of Major League hopefuls to stay active, develop self-esteem and learn important life lessons like teamwork. Since 2006, the program has offered nearly 2,000 free clinics and helped 8 million aspiring baseball players through equipment and uniform donations and field refurbishment.
“I owe everything I am today to the skills I learned playing youth baseball,” said José Altuve, Houston Astros second baseman. “My partnership with Chevy and Chevy Youth Baseball is a natural fit and a great way to continue to connect with and inspire future all-star hopefuls.”
After the MLB All-Star Game on July 9, Chevy will award the fan-voted Ted Williams Most Valuable Player with his choice of a red 2019 Silverado 1500 LT Trail Boss or white 2020 Silverado HD High Country.
This year’s National Chevrolet PLAY BALL reporter, 10-year-old Ethan Morgan, will attend the 2019 MLB All-Star Game on behalf of Chevy and have the opportunity to interview players and coaches during MLB’s All-Star Media Day, as well as at the All-Star Red Carpet ShowTM presented by Chevrolet. PLAY BALL is MLB’s collective effort to encourage youth to participate in baseball- and softball-related activities.
“Getting youth actively involved in our sport is key — young baseball players are tomorrow’s big league prospects,” said Tony Reagins, MLB executive vice president, Baseball & Softball Development. “Dedicated partners and players like Chevrolet and José Altuve help us support youth baseball development in communities across the country.”
Chevy has been the Official Vehicle of Major League Baseball since 2005 and proudly supports 15 MLB teams.