Burberry is apologizing after one of its fashion accessories displayed on a runway during London Fashion Week — a hoodie with strings tied into the shape of an apparent noose — stoked outrage. The fashion brand is "deeply sorry for all the distress" that the item has caused, Burberry CEO Marco Gobbetti said in a statement provided to Fox News on Tuesday. The tan hoodie was featured during a show featuring the brand's autumn-winter collection, titled "Tempest." It shows the two strings of the hoodie come together along the chest, and tied into the shape of a noose. It quickly drew outrage after Liz Kennedy, a model who walked in the show on Sunday but didn't wear the ensemble in question, took to Instagram to argue that "suicide is not fashion." Kennedy questioned how "anyone could overlook this and think it would be okay to do this especially in a line dedicated to young girls and youth."