Macy's Introduces Virtual Reality to Its Furniture Shopping Experience

Sun-Sentinel.com

The Macy’s department store chain has added its Westfield Broward Mall location to its lineup of stores where furniture customers can use virtual reality to envision how various pieces would look in their living spaces. The addition continues what Macy’s in October called the “largest virtual reality roll-out in retail history” as it introduced the feature to about 70 of its stores, including Macy’s Furniture Gallery stores in Pembroke Pines, Fort Lauderdale and South Dade, as well as department stores in Aventura, Miami and Dadeland. Additional stores to get the sales feature are at The Gardens Mall in Palm Beach Gardens and The Mall at Wellington Green in Wellington. Using an in-store tablet, consumers design their living spaces by mapping out the basic dimensions and shapes of their rooms, then select items from Macy’s furniture inventory and lay them out virtually throughout the room.