Facebook Takes Down Ads Mentioning African-Americans and Hispanics, Calling Them Political
Style Magazine Newswire | 10/19/2018, 11:25 a.m.
Dozens of advertisements removed from Facebook for being political ahead of the November midterm elections did not appear to express any political view, a USA TODAY analysis showed. The Facebook ads from businesses, universities, nonprofits and other organizations did seem to have something in common: They mentioned "African-American," "Latino," "Hispanic," "Mexican," "women," "LGBT" or were written in Spanish. Facebook this year adopted stricter advertising disclosures for political campaigns and for contentious national issues. In addition to deploying artificial intelligence to sift through ads, Facebook said it would add thousands more moderators to manually review the text, images and targeting of ads and it would create an online archive of political ads. The changes were intended to give Facebook users a window into how political advertisers seek to sway voters on social media and to help stop meddling from shadowy organizations. USA Today reports complaints are piling up that Facebook is miscategorizing ads as political when they are not, highlighting the enormous challenge of sifting through millions of ads.