Longines Proudly Times 2018 Breeders’ Cup World Championships in Louisville

Louisville (KY, USA) / Saint-Imier (Switzerland), November 6, 2018 – Longines served as Official Partner, Timekeeper, and Watch of the 35th Breeders’ Cup World Championships in Louisville, Kentucky, on Friday and Saturday November 2-3. The winged hourglass brand was proud to time Accelerate’s exciting victory in the Breeders’ Cup Classic that took place on Saturday at the prestigious Churchill Downs racetrack. Affirming its longstanding connection with the equestrian world, Longines was the Title Partner of the Longines Breeders’ Cup Distaff race, as well as of the Longines Breeders’ Cup Turf race, both run on Saturday. The spectators present at this world-class racing show had the opportunity to discover the Official Watch of the event: an elegant blue dial Conquest V.H.P. model.

Considered by many to be one of the premiere thoroughbred horseracing events of the year, the Breeders’ Cup attracts the best horses, breeders, trainers, and owners from across the globe. The winning owner, breeder, trainer, and jockey of the Breeders’ Cup Classic, the Breeders’ Cup Distaff race, and the Breeders’ Cup Turf race, each received stunning Longines watches, personally presented by Longines representatives.

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Mattias Dylan Horseman, center left, of Austin, Texas, and McKenzie Marcinek, center right, of Lexington, Kentucky, pose with judges Jane Motion, daughter of Kentucky Derby-winning trainer Graham Motion, TV personality Carson Kressley, Pascal Savoy, Brand President for Longines U.S., Bri Mott, of Fashion at the Races, and Sophie Flay, daughter of Bobby Flay, after they won the Longines Prize for Elegance contest at the 2018 Breeders' Cup, Saturday, Nov. 3, 2018, at Churchill Downs in Louisville, KY.

The brand also hosted the Longines Prize for Elegance competition over the weekend at the Churchill Downs racetrack. In keeping with the brand’s motto ‘Elegance is an Attitude,’ the fashion contest celebrated individual expressions of elegance, rewarding those Breeder’s Cup attendees who exude style, sophistication and confidence with an elegant Longines timepiece.