Houston-area Woman Becomes New Face of James Avery

Like most students starting college, Sommer Hayes was a little scared. But she was able to calm her fears with the help of her faith, family, and a James Avery charm from her grandmother that said, “With God all things are possible.” Hayes said it was the encouragement she needed to know everything wasn’t all on her shoulders. Hayes still wears the charm today as a reminder that she can walk into any room bravely and that she is never alone. It was her touching story of how the charm connected Hayes to her grandmother as to why James Avery selected her as its new face. Now until April 16, Hayes will be featured in various digital and print campaigns along with her true James Avery story. James Avery jewelry is designed to reflect the important things in life and this campaign highlights those stories.