Live Nation Entertainment, announced the hire of Patricia Flores as VP of Marketing for its newly formed Live Nation Latin group. Based in Los Angeles, Flores will report to Hans Schafer, SVP of Live Nation Latin. Flores joins Live Nation with 15 years of experience in Latin music, including many years on the live sector of the industry at Goldenvoice and AEG Concerts.Focused on amplifying its promotions expertise across the Latin genre, Live Nation officially formed its Latin department in 2017 to increase the company’s presence in the growing Latin live events market in the United States, including touring, festivals, and artist development. The team is already involved in a number of projects, and in 2018 Latin music fans can look forward to a 33-city world tour for Shakira. Flores most recently served as head of Latin Marketing at AEG Concerts and Goldenvoice, overseeing all national marketing strategies and campaigns for major Latin acts