TV One Partners with Ford Motor Company, AT&T, American Family Insurance, Black Radiance, Disney Pictures, McDonald's, Toyota and Walmart to Sponsor the 49th NAACP Image Awards Telecast and Red Carpet
Terrence J Returns to Host and Serve as One of The Producers for the Red Carpet Live! Pre-Show, Joined by Special Correspondent Tanika Ray at 8 p.m. ET
Style Magazine Newswire | 1/9/2018, 10:28 a.m.
SILVER SPRING, MD (Jan. 9, 2018) – TV One is joining forces with a distinguished team of sponsors supporting the 49th NAACP Image Awards: Red Carpet Live! pre-show on Monday, Jan. 15 at 8.00 p.m. ET/7:00 p.m. CT. and the subsequent live telecast of the 49th NAACP Image Awards on TV One at 9 p.m. ET/ 8 p.m. CT. Sponsors include Ford Motor Company, AT&T, American Family Insurance, Black Radiance, Curls, Disney Pictures, McDonald’s, Walmart and Toyota.
“As we recognize black achievement on a day as auspicious as the Martin Luther King, Jr. holiday, TV One is proud to partner with a dynamic group of companies which understand the importance of representing the dream within their communities and across the nation,” says Rahsan-Rahsan Lindsay, TV One EVP of Ad Sales and Marketing.
For the fifth consecutive year, TV One is the television home for the nation’s oldest and largest civil rights organization’s award show, the 49th NAACP Image Awards hosted by Golden Globe-nominated actor Anthony Anderson.
Additionally, actor and TV personality Terrence J (Think Like A Man) will return to host and serve as one of the producers for the 1-hour live TV One Red Carpet Special with correspondent Tanika Ray (Extra) and chat with the stars as they grace the carpet at the Pasadena Civic Auditorium. The telecast will feature the latest, fully loaded Toyota Camry on the carpet. Toyota will also present the digital red carpet promotional category on HelloBeautiful.com. Following the arrivals, special guests will indulge on festive fair in the Walmart VIP Gold Room, complete with food, drinks and photographs to capture the occasion.
Ford Motor Company returns as the lead telecast sponsor to present the Backstage Pass, hosted by celebrity influencer Tai Beauchamp and comedian/actor/producer Chris Spencer. The in-show segments offer exclusive interviews with award presenters and winners throughout the night. Ford will also sponsor the Entertainer of the Year Award category, which boasts a tight field of nominees including Chadwick Boseman, Ava DuVernay, Bruno Mars, Issa Rae, Chance The Rapper and Jay-Z.
McDonald’s has signed on as sponsor of the newly created “Music Makes A Difference Honor,” which recognizes exceptional individuals whose work and foundations strive to create a force of development, change and inspiration in the lives of our communities. The recipient is to be announced. Also, McDonald’s will sponsor the digital music recording promotional category as featured on HelloBeautiful.com.
AT&T’s sponsorship of the Countdown Clock during the red carpet special will help build anticipation leading up to the live broadcast of the Awards show, while their support of the TV One after party with show participants, winners and other special guests will help continue the celebration after the last trophy is awarded.
American Family Insurance and Black Radiance Curls will sponsor the first-ever NAACP Image Awards Red Carpet Fan Zone, where 100 lucky fans can watch their favorite stars walk the red carpet as well as experience all the glitz and glamour of the celebrity arrivals. Disney Pictures will build excitement for their new films A Wrinkle In Time and Black Panther with exclusive content from the upcoming releases during the telecast. Beauty brand Black Radiance Curls will also sponsor activations on-site during the Red Carpet Live! pre-show.