Toyota Launches New Mobility Ecosystem and Concept Vehicle at 2018 CES

e-Palette Alliance will leverage Toyota’s Global Mobility Services Platform to develop advanced vehicle and related mobility services for business applications

Style Magazine Newswire | 1/8/2018, 12:03 p.m.
Toyota Motor Corporation President Akio Toyoda today announced a new mobility service business alliance and e-Palette Concept Vehicle designed to ...

Las Vegas, January 8, 2018―Toyota Motor Corporation President Akio Toyoda today announced a new mobility service business alliance and e-Palette Concept Vehicle designed to meet the demands of future multi-mode transportation and business applications.

“The automobile industry is clearly amidst its most dramatic period of change as technologies like electrification, connected and automated driving are making significant progress. Toyota remains committed to making ever better cars. Just as important, we are developing mobility solutions to help everyone enjoy their lives, and we are doing our part to create an ever-better society for the next 100 years and beyond. This announcement marks a major step forward in our evolution towards sustainable mobility, demonstrating our continued expansion beyond traditional cars and trucks to the creation of new values including services for customers”, said Akio Toyoda.

Unveiled at CES®, the new e-Palette Alliance will leverage Toyota’s proprietary Mobility Services Platform (MSPF) to develop a suite of connected mobility solutions and a flexible, purpose-built vehicle. The new alliance will create a broad-based ecosystem of hardware and software support designed to help a range of companies utilize advanced mobility technology to better serve customers. Launch partners include Amazon, DiDi, Mazda, Pizza Hut and Uber, who will collaborate on vehicle planning, application concepts, and vehicle verification activities.

In the near term, the Alliance will focus on the development of the new e-Palette Concept Vehicle, also unveiled at CES. The concept reflects one of Toyota’s visions for Automated Mobility as a Service (Autono-MaaS) applications. It is a fully-automated, next generation battery electric vehicle (BEV) designed to be scalable and customizable for a range of Mobility as a Service (MaaS) businesses. What’s more, the e-Palette Concept demonstrates Toyota’s continued commitment to partnership and flexibility.

In addition to supporting the services provided through Toyota’s MSPF, the e-PaletteConceptVehicle’open vehicle control interface and a set of software tools to allow partner companies to install their own automated driving system and vehicle management technology. When a partner company’s automated driving system is installed, Toyota’s Guardian technology will act as a safety net to help ensure appropriate operation.

Together, the e-Palette Alliance and e-Palette Concept VehiclereflectToyota’s continued global momentum in developing and delivering new connected mobility businesses and data services through Toyota Connected, the company’s data analysis and services subsidiary.

The e-Palette Alliance: A New Ecosystem for Mobility-Powered Business

As an emerging provider of mobility hardware and services to business, Toyota is focused on creating new and attractive features for partners that help them to expand their value chain and improve customers’ lives.

The e-Palette Alliance will leverage the power of Toyota’s MSPF to build a new ecosystem for mobility-powered businesses. Announced in 2016, the MSPF is Toyota’s framework for a range of connected vehicle applications, providing a full suite of services needed to support MaaSrangingfrom vehicle leasing and insurance to fleet management and big data.

e-PaletteAlliance service provider partners, including Amazon, DiDi, Pizza Hut, and Uber will explore various applications of the e-Palette Concept and the MSPF to support their existing business needs. DiDi, Mazda, and Uber will also join as technology partners.