Latinos Still Have highest Movie Going Rate in U.S.

Variety.com

Latino audiences had the highest rate of moviegoing last year among ethnic groups in the U.S., followed by Asians, according to a new report by the Motion Picture Association of America. The trade group, which released the report, said Hispanic-Latino filmgoers went to the movies an average of 4.5 times during 2017 while Asians attended an average of 4.3 times. African-Americans went an average of 3.4 times last year and Caucasians attended an average of 3.2 times. The MPAA’s report showed that Latinos, who represent 18% of the total U.S. population, comprised 24% of “frequent” moviegoers — those who attend at least once a month. Asians, who represent 6% of the U.S. population, accounted for 8% of frequent moviegoers. Caucasians bought 55% of all tickets, followed by 23% for Latinos, 12% for African-Americans and 7% for Asians.