Variety.com

Latino audiences had the highest rate of moviegoing last year among ethnic groups in the U.S., followed by Asians, according to a new report by the Motion Picture Association of America. The trade group, which released the report, said Hispanic-Latino filmgoers went to the movies an average of 4.5 times during 2017 while Asians attended an average of 4.3 times. African-Americans went an average of 3.4 times last year and Caucasians attended an average of 3.2 times. The MPAA’s report showed that Latinos, who represent 18% of the total U.S. population, comprised 24% of “frequent” moviegoers — those who attend at least once a month. Asians, who represent 6% of the U.S. population, accounted for 8% of frequent moviegoers. Caucasians bought 55% of all tickets, followed by 23% for Latinos, 12% for African-Americans and 7% for Asians.