A New Generation of African-American-Owned Bookstores; Numbers No Longer in Decline

4/10/2018

When Troy Johnson began tracking the number of black-owned bookstores in the U.S. in 1999, there were more than 325. By 2014, that number had dwindled to 54, a decline of 83%.

“They were closing left and right, and the major ones were struggling,” said Johnson, who runs the African American Literature Book Club, an online book database. Today, Johnson estimates, there are at least 108 black-owned independent stores, a number of which have opened in the past six months, marking a substantial reversal. “Last year was the first year I added more stores to the list than I took away,” he noted.

The surge in black-owned indie bookstores is notable at a time when both bookselling and publishing are wrestling with issues of workforce diversity.

Ramunda and Derrick Young, wife-and-husband owners of the newly opened MahoganyBooks, looked for a physical location for years, but a wave of gentrification in Washington, D.C., left them with few promising options. That changed in early 2017, when they found a location in the Anacostia Arts Center, in the historically African-American neighborhood of Anacostia in Southeast D.C. Ramunda, a former general books manager of the Howard University Bookstore, said opening a store was a logical step toward diversifying the couple’s business after having run a books website serving predominately African-American readers for a decade.

MahoganyBooks opened in February and is the first bookstore in Anacostia in 20 years. The 500-sq.-ft. store has an adjacent events space for large readings. With tablets for readers to locate books online while they browse, the store fulfills the couple’s vision of “a bookstore 2.0,” Derrick said.

“Bookstore 2.0” is shorthand for the Youngs’ effort to integrate the physical store and the long-standing digital operation, creating independent sources of revenue that stand alone but point to one another. In-store technology points to the website, and the website now points to the physical store’s events. “We thought, if there were another big crazy economic downturn, how would we prepare ourselves so that we would have multiple streams of income?” Derrick said.

Opening the bookstore is also a homecoming. Derrick’s grandmother lived in Anacostia when he was a child, and he frequented the neighborhood’s black-owned bookstores. He later worked at the black-owned Karibu booksellers with Ramunda. Speaking about himself and Ramunda, he paid tribute to those earlier stores: “We were both kind of nurtured in that way. We both made an effort to be mentored and to understand the experience that readers want when they come into a bookstore.”

When forensic anthropology professor Christina Benton opened Janco Books in Las Vegas in October 2017, readers asked if she would model her store after Native Son, a neighborhood African-American specialty bookstore that closed in 2008. Benton expanded the store’s African-American section, but she said her interest is in catering to as broad a community as possible. “It’s a general bookstore owned by an African-American person,” she said. With a selection of new and used books, Janco caters most of all to families that homeschool in the area. “They buy the most, because they need to have the resources,” Benton said.

In Brooklyn’s rapidly gentrifying Crown Heights neighborhood, a general bookstore is as far from what Afro-Latina owner Kalima Desuze and her Caribbean husband, Ryan Cameron, wanted to open when they launched the Afro-feminist Cafe Con Libros in late December. Desuze, a retired U.S. Army JAG corps member with master’s degrees in social work and public administration, grew up in Prospect Place and credits her trajectory in life to reading feminist African and African-American authors.

“A lot of the reason why I opened up the store is because feminism has not always been the province of women of color,” Desuze said. “Part of my challenge as a black woman, calling my bookstore a feminist bookstore, is that some black women do not identify with the word feminism. But if they took the time to explore they would discover that they are already living it.”