P&G has partnered with actress Emeraude Toubia to launch the #WeAreOrgullosa campaign which features a video series that tackles the many misconceptions of Latina beauty and how culture impacts the beauty routine and experience. Toubia will help to spotlight the growing influence of Latinas in the U.S. and how Orgullosa seeks to empower Latinas to share what makes them beautiful by their own standards with content and products that help her show off her orgullo (pride) and belleza (beauty). Latinas are multi-dimensional and not one-size fits all, which is what fueled Orgullosa’s mission to challenge the misconceptions of Latinas by launching the #WeAreOrgullosa initiative.