Source: HNMagazine.com

Pantaya, a partnership with Hemisphere Media, will offer premium content to the U.S. Hispanic market for $5.99 a month. Lionsgate and Hemisphere Media on Tuesday launched a premium Spanish-language subscription VOD service, Pantaya, aimed at the Hispanic movie going audience in the U.S. The launch comes as content companies are strategically positioning themselves to capture the burgeoning Hispanic market, growing in size and spending power. Pantaya will target Spanish-speaking and bilingual Hispanic viewers with current and classic films, documentaries, concerts and other original content.