Houston Theater Week 2025 set a new milestone, generating more than $2 million in ticket sales for local performing arts groups, a 48 percent increase over 2024. The fourth annual event, held across the Greater Houston area, offered Buy One, Get One Free ticket deals that drew strong community participation, resulting in more than 43,000 tickets purchased.

This year’s program featured 400 performances, up from more than 260 in 2024, spanning music, dance, theater, and a new celebrity lecture series. Houston’s theater scene is among the most vibrant in the country, with a wide variety of professional and community theaters offering productions that range from classical plays to cutting-edge contemporary performances, making the city a cultural hub for the performing arts.

Year-over-year growth highlights:

• 2022: 107 shows, 17,594 tickets sold, $572,223 revenue
• 2023: 200+ shows, 25,223 tickets sold, $868,735 revenue
• 2024: 260+ shows, 32,411 tickets sold, $1,395,827 revenue
• 2025: 400 shows, 43,705 tickets sold, $2,064,068 revenue

The record-breaking results reflect the impact of collaboration between Houston First and participating performing arts organizations. Houston First invested in marketing, advertising, promotions, and a dedicated website for Theater Week, allowing the groups to focus on their shows and ticket sales.

The 2025 lineup included more than 20 organizations, such as Houston Ballet, Houston Grand Opera, Houston Symphony, Alley Theatre, Theatre Under The Stars, The Ensemble Theatre, Performing Arts Houston, Stages, and others, highlighting the breadth and diversity of the Houston performing arts community.