Every year, Houston’s skyline lights up with a different kind of brilliance — one born from remembrance, tradition, and community spirit. On Saturday, November 1, 2025, downtown Houston transforms once again as the 5th Annual Día de los Muertos Parade & Festival presented by Reliant returns to Sam Houston Park, turning the city’s heart into a living canvas of color, culture, and celebration.

This free, family-friendly event runs from 4:00 PM to 10:00 PM, with the parade stepping off at 7:00 PM, inviting Houstonians of all ages to honor the lives of loved ones through art, music, and shared cultural pride.

“The heart of this year’s celebration is remembrance,” organizers shared. “It’s about honoring those we love while celebrating the vibrancy of Houston’s diverse cultural soul.”

A Festival of Art, Remembrance, and Rhythm

Expect a dazzling display of creativity — from elaborately crafted community ofrendas (altars of remembrance) and Catrina costumes to captivating live music, dance performances, and cultural showcases that blend ancient tradition with Houston flair.

Festivalgoers can savor local cuisine, enjoy art and craft vendors, and witness the stirring La Llorona performance alongside a breathtaking visual memorial wall featuring images submitted by Houston families. The evening will culminate in a high-energy musical finale designed to get everyone in the park dancing beneath the stars.

Plan Your Visit

All festival activities are free and open to the public, though some areas may reach capacity. Visitors are encouraged to review details about the parade route, street closures, performance schedule, and parking information at www.ddlmusa.com. Families can also learn how to submit photos of loved ones for inclusion in the community memorial wall, ensuring every story finds its place among the city’s shared memories.

Community Partners and Sponsors

Houston’s Día de los Muertos celebration thrives thanks to strong community partnerships and dedicated sponsors who keep the city’s cultural traditions alive. This year’s presenting sponsor, Reliant, leads a powerful lineup of supporters, including ARCA Continental Coca-Cola Southwest Beverages, Ford, El Rancho Super Mercado, Hola Houston, Silver Eagle, Comerica Bank, Telemundo Houston, ABC13, Mega 101, Houston Style Magazine and the Houston Hispanic Chamber of Commerce, among others.

“Reliant makes power personal — and that means shining a light on the people and traditions that make our communities strong,” said a Reliant representative. “We’re proud to celebrate Houston’s diverse heritage and the stories that unite us all.”

As part of NRG Energy, Inc., Reliant continues to expand its commitment to innovation, sustainability, and community engagement — from EV and solar solutions to supporting cultural events that power connection. Learn more at Reliant.com. 

Preserving a Beloved Tradition

Founded by Hispanic community leaders and entrepreneurs, Día de Los Muertos LLC was created to preserve and honor this deeply meaningful celebration with cultural integrity while promoting inclusion, education, and unity.

Through this annual event, Houston’s Día de los Muertos Parade & Festival has evolved into more than a tribute — it’s a living legacy that bridges generations and brings the city together in remembrance, reflection, and joy.

“In Houston, we don’t just remember our loved ones — we celebrate their light,” one organizer reflected. “And that’s what Día de los Muertos is all about: turning memories into music, and grief into gratitude.”

Event Details

Location: Sam Houston Park, 1000 Bagby St, Houston, TX 77002
Date: Saturday, November 1, 2025
Time: 4:00 PM – 10:00 PM (Parade begins at 7:00 PM)
Info & Schedule: www.ddlmusa.com
Admission: Free and open to the public