Raising Cane’s is embracing the Halloween spirit this month with a nationwide campaign featuring a limited-edition glow-in-the-dark specialty cup and an original haunted virtual reality (VR) experience. The promotion began on October 15 and runs through October 31, while supplies last.

Customers can purchase the glow-in-the-dark Halloween cup for $1.39 with any combo or a 32-ounce drink. The collectible cup features festive bats, ghosts, and a Halloween-themed rendition of Cane III, the brand’s iconic yellow Labrador. Designed to glow long after the meal, the cup serves as both a seasonal keepsake and a playful way to enjoy Raising Cane’s signature iced tea or lemonade over crushed ice.

In addition to the collectible cup, Raising Cane’s launched its first virtual reality experience, which transforms a Cane’s Restaurant into a haunted digital space. Accessible via QR code on the cups and in-Restaurant signage, the VR experience is available on mobile and desktop. Fans can explore glowing games, a haunted merch shop, and other surprises. Participants who complete the “Capture the Bat” game could earn rewards such as free fries, toast, sauce, or even free shipping on merchandise.

Early access to the VR experience began October 6 for members of Cane’s loyalty program, the Caniac Club®, with general access opening October 15. The cups and digital activation coincide with the brand’s broader celebration of Halloween, which emphasizes community, culture, and creativity.

Raising Cane’s founder Todd Graves has long celebrated Halloween with over-the-top promotions and memorable events. Last year, Graves partnered with Guinness World Record holder and Food Network professional pumpkin carver Eric Jones to unveil the world’s largest 360-degree pumpkin at the Nights of the Jack pumpkin patch in Calabasas, California. The pumpkin weighed nearly 2,500 pounds and was carved while attendees enjoyed Raising Cane’s Chicken Fingers from the brand’s food truck.

This year’s campaign continues the tradition of combining seasonal fun with unique experiences. In addition to the glow-in-the-dark cup and VR activation, select restaurants feature Halloween-themed signage, events, and digital promotions to engage fans throughout the month.