When the roar of the crowd fades and the lights of NRG Stadium dim, Houston Texans quarterback C.J. Stroud knows the real game is still being played—off the field, in the homes, classrooms, and communities of Greater Houston. Now, thanks to a multi-year partnership between Stroud’s namesake foundation and TDECU, that game just got a whole lot stronger.

This powerhouse alliance positions Stroud not only as a force on the gridiron but also as a brand ambassador for Texas’ largest credit union—championing a shared mission to equip Houstonians with the tools, education, and resources needed to achieve lasting financial stability.

“Partnering with TDECU felt like the right move,” Stroud said. “Managing finances is a big part of life off the field, and I’ve learned how critical it is to make smart decisions early. This partnership isn’t just about business—it’s about helping others gain access to the tools and support they need. I’m excited to work with a team that values long-term planning and doing things the right way.”

 C.J. Stroud - TDECU Partnership / Imagn, TDECU
 

A Win for the Community

Under this agreement, TDECU will integrate Stroud into its new brand campaign—launching during the NFL preseason—while also delivering direct impact to Houston families. The TDECU Cares Foundation is committing $30,000 to the C.J. Stroud Foundation, a 501(c)(3) nonprofit dedicated to empowering single mothers, uplifting low-income families, and giving youth in sports the chance to shine.

For Stroud, this mission is personal. His mother, Kimberly Stroud, who serves as president of the foundation, sees firsthand the challenges faced by single parents trying to build stability for their families.

“When you empower a mother, you uplift an entire family,” Kimberly explained. “This partnership with TDECU Cares allows us to provide critical financial education and resources to single mothers across Greater Houston—helping them gain confidence, stability, and brighter futures for themselves and their children.”

Shared Values, Stronger Results

Isaac Johnson, President and CEO of TDECU, called the partnership “a significant next step” for the credit union’s commitment to the Houston community.

“We are dedicated to empowering our members and fostering growth,” Johnson said. “Our work with C.J. Stroud strengthens our connection to the people we serve and deepens our commitment to excellence, leadership, and positive community impact. Go Texans!”

The partnership reflects more than just sponsorship—it’s a strategic alignment of values. TDECU’s focus on financial literacy, health and well-being programs, and removing barriers to economic growth mirrors Stroud’s vision for long-term community empowerment.

From the Field to the Future

For Houston Style Magazine readers, this partnership is an inspiring example of how celebrity influence, corporate resources, and community commitment can intersect to create lasting change. In a city as diverse and dynamic as Houston, investments in financial education and youth opportunity don’t just change lives—they reshape futures.

With TDECU and C.J. Stroud now on the same team, Greater Houston has more than just a star quarterback—it has a committed advocate for the next generation.