Heineken said Monday it has pulled an ad with the tagline "Sometimes lighter is better" after critics slammed it as racist. The ad features a bartender sliding a bottle of Heineken Light to a woman. The bottle travels past several black people before arriving at the paler skinned woman. The clip came under fire on social media. Hip-hop star Chance The Rapper called it "terribly racist" on Twitter on Sunday evening and other users agreed with him. Heineken responded late Monday by pulling the ad from TV and the Internet.