Toys “R” Us is back.

The iconic toy store brand is making a big comeback in 2026. Just about a decade since filing for bankruptcy, the company is opening 120 new locations across cities in the U.S., and Billings is one of them.

Billings’ old standalone Toys “R” Us on 24th Street West closed in 2018. Now, eight years later, a much smaller, boutique version of Toys “R” Us has opened inside Rimrock Mall — just in time for the holiday shopping season.

Billings’ old standalone Toys “R” Us on 24th Street West closed in 2018. Now, eight years later, a much smaller, boutique version of Toys “R” Us has opened inside Rimrock Mall.

The expansion across the country is thanks to the brand’s partnership with Go! Retail Group, according to a company press release. In Billings, Desiree Wyman’s Go! Calendars Games & Toys store in Rimrock Mall officially made the transition into a Toys “R” Us store about a month ago.

Store owner Desiree Wyman has the new Toys "R" Us location in Rimrock Mall.

“At first I think it was like a little bit of a shock reaction,” she said. “But then I was like, ‘Oh, that’s really cool, and I’m really excited because I think this community needs a good toy store.’”

Every product marketed to age 17 plus moved out and about 30 pallets of toys for kids from toddlers to tweens and teens have moved in, with more being delivered twice a week.

Store employee of eight years Jackie Belden looks over their new Barbie collection on Monday, Nov. 9. Desiree Wyman’s Go! Calendars Games & Toys store in Rimrock Mall officially made the transition into a Toys “R” Us store about a month ago.

 

With the shop now officially Toys “R” Us, Wyman wanted to put her “loyal annual following” of calendar shoppers’ worries to ease and informed the Gazette that her inventory of calendars is moving to a seasonal kiosk near JCPenney’s, which is open from November through January.

Wyman said it’s been customers’ reactions that have made the change especially rewarding, seeing their excitement and smiles as they rediscover the store and among the new, find toys of yore to explore.

“Traffic is already up,” she said. “It’s rewarding to hear excitement of young and old.”

While this season’s hottest trending toys — Fuggler, Needoh, Dumplings, anything KPop Demon Hunters and Super Mario Galaxy — is what brings the kids to the store, there’s an overwhelming feeling of nostalgia that’s drawing the adults.

“I see people standing outside taking selfies,” she said.

Sale signs paper the front of the Toys R Us store during their going-out-of-business sale at the Billings location at 640 S. 24th Street West on Wednesday, May 23, 2018.

“I remember when we had little kids, we brought them to Toys 'R' Us back in the day. We had to come in,” Thomas Gilbertson said while perusing the store with his family on Monday, Nov. 9.

His daughter was especially excited for a purple Fuggler — Care Bears' ugly-but-cute descendant — she found on a shelf.

They often come to town from Miles City for shopping and appointments, Gilbertson said, “Billings already has everything, so now it has one more thing just to add to it that makes it even better.”