In Houston, soccer is never just a game. It is a family gathering, a business opportunity, a cultural parade, and sometimes, depending on the score, a full-volume neighborhood sermon. Now, Houston Dynamo FC and the Houston Hispanic Chamber of Commerce are expanding a partnership that celebrates all of the above—with style, strategy, and serious economic purpose.

The expanded alliance builds on years of successful collaboration between the Dynamo and HHCC, entering a new chapter designed to unite Greater Houston around the global game while helping local businesses step confidently into the spotlight. With Houston preparing for the 2026 FIFA World Cup, this partnership arrives like a perfect pass into open space.

At the center of the collaboration is the Houston Dynamo Soccer Celebration, presented by Kroger, a series of events at Shell Energy Stadium designed to showcase Houston’s rich cultural diversity and growing soccer energy. The celebration includes Mexico National Team live viewings and international friendlies featuring Houston Dynamo FCagainst Club Olimpia Deportivo on Saturday, July 11, 2026 and Colombian powerhouse América de Cali on July 15.

  

For Houston’s soccer fans, that is a summer lineup with rhythm, pride, and plenty of goal-worthy excitement.

Jessica O’Neill, President of Business Operations for Houston Dynamo FC, described the expansion as more than a sports partnership. She praised the Houston Hispanic Chamber of Commerce and the visionary leadership of Dr. Laura Murillo, emphasizing that the relationship has always been rooted in community impact.

“Soccer’s true power lies in how it reflects and honors our local communities,” O’Neill said. “This partnership has always been about more than just sports—it’s about lifting up local businesses and bringing Houstonians together.”

That message lands powerfully in Houston, where diversity is not a slogan—it is the city’s operating system.

Dr. Laura Murillo, President and CEO of the Houston Hispanic Chamber of Commerce, also framed the partnership as a timely opportunity to connect culture, commerce, and global visibility. As Houston prepares to welcome the world in 2026, Murillo said the collaboration will help unite top CEOs, entrepreneurs, and community leaders to drive economic growth, strengthen international partnerships, and showcase Houston as a premier global destination.

Murillo’s leadership gives this partnership added weight. A native Houstonian and daughter of Mexican immigrants, she has spent nearly two decades helping transform the HHCC into one of the nation’s most influential business organizations. Her honors include recognition as a Houston Business Journal “Most Admired CEO,” being named among Latino Leaders Magazine’s “Most Influential Women in America,” and receiving a Lifetime Achievement Award. She is also the bestselling author of “Lead in Life: People, Passion, and Persistence.”

In many ways, that title captures the spirit of this partnership.

The expanded alliance will provide hospitality, visibility, and amplification for HHCC member businesses, with select Chamber members integrated into Soccer Celebration events. That means entrepreneurs will not simply be cheering from the stands; they will be part of the action, building relationships, expanding brand awareness, and connecting with new audiences.

For Houston’s Hispanic-owned businesses, this is more than a marketing moment. It is a chance to turn global soccer excitement into local economic momentum. From restaurants and construction firms to professional services, media, finance, technology, and logistics, Hispanic entrepreneurs are central to Houston’s growth story.

By linking HHCC’s business network with Houston Dynamo FC’s community platform, this partnership creates a winning formula: sports plus culture plus opportunity.

As the world’s game grows louder in Houston, this collaboration reminds us that the best victories are shared. Fans will cheer. Businesses will connect. Communities will rise. And Houston, once again, will show the world how to turn a match into a movement.

That is not just a goal.

That is Houston-style victory.

More information, go to: https://www.houstonhispanicchamber.com/