International fashion retailer Primark has opened its newest Texas location at Willowbrook Mall, expanding its presence in the Houston area and giving shoppers another destination for affordable fashion and everyday essentials.

The new store, which opened July 16, is Primark's 43rd location in the United States and its seventh in Texas. Covering nearly 30,000 square feet, the Willowbrook Mall store becomes the retailer's second location in the Greater Houston area, joining its existing store at Katy Mills.

The opening follows Primark’s recent expansion across Texas, with the Willowbrook Mall location further strengthening the retailer’s growing presence in the Lone Star State.

Primark said Houston has continued to show strong demand for its combination of value, quality, and fashion-forward styles. The company also noted that the success of its Katy Mills location helped shape its decision to expand further into the Houston market.

The Willowbrook Mall store opens ahead of the busy back-to-school shopping season, offering clothing, accessories, footwear, beauty products, and home goods at budget-friendly prices. Shoppers can find women's denim starting at $12, men's T-shirts starting at $5, and children's sweatshirts starting at $8.

To mark the grand opening, Primark is hosting a celebration beginning at 11 a.m. on July 16 featuring giveaways, sweet treats, and other activities while supplies last.

Customers can browse available merchandise online before visiting the store, allowing them to explore current product offerings and plan their shopping trip in advance.

The Willowbrook Mall location strengthens Primark's growing presence in Texas and provides Houston-area shoppers with another option for affordable fashion and everyday essentials.