Mitsubishi Motors North America, Inc. (MMNA) is shining a spotlight on its dealer partners who do more than sell cars—they invest in the communities they serve. Among those making a lasting impact is Laz Lopez, President of Lopez Automotive Group, whose journey with Mitsubishi began at just 19 years old detailing cars, and has since transformed into a thriving multi-store business rooted in service, integrity, and growth.

Today, Lopez Automotive Group proudly represents Vero Beach Mitsubishi in Florida, Capital City Mitsubishi in Tallahassee, and Albany Mitsubishi in Georgia. Each dealership is more than a place to purchase a vehicle—it’s a cornerstone of community life, supporting local initiatives, sponsoring events, and empowering families.

From Humble Beginnings to Rapid Growth

Lopez purchased his first Mitsubishi dealership in 2020, building on decades of experience and passion for the brand. In just a few short years, Lopez Automotive Group has become one of Mitsubishi’s fastest-growing dealer networks in the Southeast. His Tallahassee store, for example, skyrocketed from last place in its district to the top performer in just two months, a testament to Lopez’s vision and commitment.

The secret to this success? Community connection. Lopez explains, “We’ve embraced becoming their neighbors by sponsoring little league baseball, a tennis club with more than 700 members, and participating in nearly every local festival. The response has been incredible.”

Giving Back Where It Counts

Lopez Automotive Group’s impact extends beyond sports fields and sales rankings. They’ve donated to St. Joe’s Hospital, raffled a brand-new Mitsubishi Outlander for St. Helen Church, and support a local literacy club that helps immigrants learn English and achieve U.S. citizenship. For Lopez, who emigrated from Cuba at age 11, this cause is deeply personal.

“I had to learn English myself when I arrived in this country, so I know firsthand how valuable education is,” Lopez shares. “Supporting this club allows us to help others build the same foundation that changed my life.”

The Future is Mitsubishi

Lopez’s dedication is fueled by excitement for Mitsubishi’s bold vision. The company’s Momentum 2030 business plan outlines a decade of innovation, including the highly anticipated launch of an all-new battery-electric vehicle in 2026. Each year through 2030, Mitsubishi will debut a new or fully refreshed model, nearly doubling its current lineup with advanced internal combustion, hybrid, plug-in hybrid, and electric options.

Lopez believes in that future. “I had opportunities to invest in other brands, but Mitsubishi’s forward momentum made the choice clear. The future is bright, and I’m proud to be part of it.”

A Family-Owned Approach with Big Results

Despite the rapid expansion, Lopez emphasizes the importance of staying true to family values. Each dealership is committed to an honest, pressure-free buying experience, offering award-winning service departments, full-service body shops, and bilingual teams to meet the needs of diverse communities.

With 25 years of experience in the Mitsubishi family and a passion for building stronger hometowns, Laz Lopez and his team exemplify what it means to be more than a dealership—they are partners in progress.

About Mitsubishi Motors North America, Inc.

With approximately 330 dealer partners across the U.S., MMNA is driving innovation and growth while staying committed to community engagement. Headquartered in Franklin, Tennessee, with operations in California, Georgia, Michigan, and New Jersey, MMNA continues to expand its lineup and modernize its retail model.

Industry research underscores the brand’s strength:

96% of compact CUV shoppers who considered a Mitsubishi Outlander purchased one.

94% of subcompact CUV shoppers chose the Mitsubishi Eclipse Cross.

97% of small CUV shoppers drove home in an Outlander Sport.

92% of plug-in hybrid shoppers picked the Mitsubishi Outlander Plug-in Hybrid.

From innovation to community, Mitsubishi and Lopez Automotive Group are proof that when vision meets values, success follows.

🔗 For more information about Mitsubishi’s full vehicle lineup, visit MitsubishiCars.com.