HOUSTON, TX – June 18, 2025 — Fielding’s River Oaks, one of Houston’s premier destinations for prime steaks, craft cocktails, and fine wine, is transforming Fridays into a can’t-miss culinary celebration. With the launch of its new Friday lunch series, guests can now enjoy a sophisticated midday menu paired with indulgent 25-cent martinis—yes, you read that right—just twenty-five cents each.

Available every Friday from 11:30 a.m. to 3:00 p.m., this enticing experience blends elegance with unbeatable value. Located at 3750 Westheimer Road in the upscale NOVEL River Oaks building, Fielding’s River Oaks is already known for delivering top-tier dining. Now, it’s redefining Houston’s lunch scene with this bold new offering.

A Taste of Elegance—Midday

Crafted by a culinary team dedicated to excellence, the Friday lunch menu is a flavorful mix of refined classics and inventive bites. Start with small plates like the A5 Japanese Wagyu Tiradito dressed in romesco and green apple or the Twin Oysters & Pearls served with champagne and caviar. Seafood lovers will swoon over the Hokkaido Scallops with dashi beurre blanc and the Hamachi Crudo perched on crispy rice with miso aioli and smoked trout roe.

Classic comfort meets gourmet flair with mainstays like the Fielding’s Griddle Burger—layered with caramelized onions and hot sauce mayo—and the Harvest Chicken Cobb with Roquefort cheese and creamy cider vinaigrette. For those with heartier appetites, Fielding’s signature steaks from 44 Farms—such as an 8oz filet or the jaw-dropping 35oz cowboy ribeye—take center stage, all expertly seared in a state-of-the-art wood- and coal-fired kitchen.

Add house-made Truffle Fries, Lobster Mac, or Dashi Broccoli for the perfect side pairing, and you’ve got a meal fit for a foodie.

The Martini That Broke the Internet

The buzz, however, is all about the expertly crafted 25-cent martinis. Designed to impress without denting your wallet, these cocktails offer big flavor and unbeatable value. It’s the ultimate lunch indulgence—whether you’re unwinding after a long week or hosting clients in style.

“Our mission was to give Houstonians something to look forward to at the end of the week—something delicious, elevated, and fun,” said Cary Attar, CEO of Fielding’s Culinary Group. “The 25-cent martini is our way of kicking off the weekend with style and a wink.”

More Than a Meal—It’s an Experience

Fielding’s River Oaks offers more than fine dining—it’s an immersive experience of curated wine, unforgettable cuisine, and striking ambiance. Guests are greeted by a dramatic curved bar and a stunning glass-fronted wine room showcasing over 1,400 labels from across the globe. Free valet parking adds a final touch of luxury to the midday escape.

With Happy Hour beginning promptly at 4:00 p.m., guests can seamlessly extend their Friday indulgence from luxe lunch to sunset sips.

Don’t Miss It—Reservations Recommended

This elevated lunch affair is expected to become a hot ticket in Houston’s bustling dining scene. With limited seating and high demand, Fielding’s encourages advance reservations to ensure your spot at the table.

For details and bookings, visit www.fieldings.com and follow @fieldingsriveroaks on social media for menu previews, updates, and behind-the-scenes content.