Award-winning author Alexa Martin is back with another must-read gem—How to Sell a Romance, hitting shelves July 15 from Berkley. Known for her lively prose and signature blend of humor, heart, and honesty, Martin delivers a romantic comedy that’s as entertaining as it is emotionally resonant, this time setting her sights on the glittery façade of multi-level marketing and the complexities of unexpected love.

A Fresh, Multicultural Take on Love and Loyalty

Set in the modern-day swirl of side hustles and self-reinvention, How to Sell a Romance introduces readers to Emerson Pierce, a big-hearted kindergarten teacher searching for connection and financial stability. Hoping to find both in the glitzy world of Petunia Lemon—a suspiciously perky beauty and lifestyle MLM—Emerson jumps in with optimism and eyeliner samples to spare. But things take a turn when she meets Lucas Miller, a jaded investigative journalist on a mission to dismantle the very company she’s signed on to promote.

Lucas isn’t just any journalist—he’s also the father of one of Emerson’s students, and his disdain for Petunia Lemon is rooted in personal pain: his ex-wife's involvement with the company wrecked their finances and fractured their marriage.

Sparks, Suspicion, and the Sweetest Surprises

What follows is a delicious enemies-to-lovers tale laced with snappy dialogue, sizzling tension, and unexpected vulnerability. As Emerson and Lucas clash and collide, their chemistry becomes undeniable, forcing them to question their beliefs, their biases, and the walls they’ve built around their hearts.

Martin masterfully layers themes of female friendship, cultural identity, and emotional resilience, all while keeping readers laughing with her sharply observed humor and real-life relatability. Through Emerson’s journey, we’re reminded of the courage it takes to start over, speak up, and open ourselves to the possibility of something—and someone—real.

Praise for Alexa Martin

Alexa Martin is no stranger to critical acclaim. From Intercepted to Next Door Nemesis, her books have been lauded for their diverse characters, fresh perspectives, and vibrant prose. The New York Times raved about her “shocks of pleasure on every page,” while NPR called her storytelling “charming and honey-sweet to its core.” With How to Sell a Romance, Martin once again proves why she’s a standout voice in contemporary romance.

A Rom-Com That’s Real, Relevant, and Radiant

Perfect for fans of multicultural romance, bold heroines, and smart, socially aware storytelling, How to Sell a Romance is more than a summer fling—it’s a heartfelt look at the unexpected ways we find love, truth, and ourselves.

📚 How to Sell a Romance by Alexa Martin
🗓️ Available July 15
📍 Wherever books are sold

#AlexaMartin #HowToSellARomance #RomComReads #BlackAuthors #MulticulturalRomance #EnemiesToLovers #HoustonStyleBooks #BookTok #ContemporaryRomance #SummerReads2025 #PetuniaLemonExposé #LoveAndLipGloss #HoustonReadersUnite