As the nation prepares to honor Juneteenth—the federal holiday commemorating the emancipation of enslaved African Americans-the beauty industry is shining a well-deserved spotlight on the entrepreneurial brilliance of Black founders who continue to redefine standards, uplift communities, and reclaim narratives through the art of self-care.

From skin-care sanctuaries to hair-care heroes and makeup mavens, beloved brands like Fenty Beauty, Briogeo, The Lip Bar, Mented Cosmetics, Bolden, and Pattern Beauty are rolling out special offers that invite customers to invest not only in their glow—but in the legacy of Black excellence. Each purchase is a tribute to the enduring spirit of Juneteenth, championing the importance of representation and reinvestment within the community.

Why Juneteenth Beauty Sales Matter

Juneteenth is more than just a holiday—it’s a symbol of delayed freedom and the ongoing pursuit of equity. As consumers become increasingly intentional about their buying power, shopping Black-owned is both a political and personal statement. These brands represent more than commerce—they reflect culture, heritage, and innovation. Supporting them during Juneteenth amplifies Black voices in an industry that has historically excluded them, and reminds us that beauty is political, powerful, and deeply personal.

Spotlighted Brands to Shop This Juneteenth

🖤 Bask and Lather Co.
Known for their viral hair growth system and scalp stimulators, Bask and Lather Co. is offering 19% off sitewide + free shipping from June 19–20 on www.baskandlatherco.com.

🖤 Donna’s Recipe
Created by actress and entrepreneur Tabitha Brown and Gina Woods, Donna’s Recipe is offering 20% off all bundles from June 16–20 on www.donnasrecipe.com. From her bestselling Strengthening Hair Oil to the Whipped Vanilla Cream Gel, the entire system is designed to nourish textured hair with plant-based ingredients and biotin.

🖤 Sunny Isle Jamaican Black Castor Oil
The OG in hair growth and scalp care, Sunny Isle JBCO is offering 20% off sitewide starting Wednesday, June 18 at 6PM through Friday, June 20 at 6AM on www.jamaicanblackcastoroil.com, Walmart and eBay. This includes their new Lavender Mint collection and classic JBCO formulas.

More Than Skin Deep

These Juneteenth sales are reminders that beauty and wellness are revolutionary acts. As we celebrate freedom and reflect on progress, taking time for self-care—whether with a luxurious body butter, a vibrant lipstick, or a nourishing deep conditioner—is an act of joy and justice.

How to Support Year-Round

While Juneteenth sales offer the perfect opportunity to explore and uplift Black-owned beauty brands, support shouldn't end on June 19th. Consumers are encouraged to make it a long-term habit: subscribe to newsletters, follow on social media, share with friends, and continue shopping Black-owned all year long.