In a market brimming with whiskey brands that often lean on tired tropes of Prohibition-era smugglers or Old West shootouts, one new contender is lassoing in some fresh, spirited flair. Enter Lasso Motel Whiskey, a bold and elegant new addition to the spirits scene, with roots in Texas and an unmistakable rock-and-roll nostalgia that’s hard to ignore. This isn't just whiskey; it's a tribute to a bygone era, with every bottle crafted to capture the untamed, free spirit of the past—while satisfying the most modern of palates.

 Lasso Motel Naranja

 

A Taste of History, Poured into Every Bottle

The brainchild of Dallas native Devin Odell, founder and president of Dynasty Spirits, Lasso Motel Whiskey is more than just another addition to the whiskey aisle. It’s a culmination of years spent mastering the art of spirits production, and it’s directly inspired by the history and mystique of Dallas' iconic Belmont Hotel, a now-closed haven that once hosted artists and celebrities alike.

"When I think of the Belmont, I’m reminded of those magical moments steeped in creativity, history, and a little bit of rebellion. That's the essence we wanted to bottle up with Lasso Motel Whiskey," said Odell. "We’ve seen plenty of whiskey brands that draw from stereotypical imagery. Lasso is our personal take on that—a whiskey that doesn’t just taste good, but looks and feels good on your bar."

 Lasso Motel Kentucky 8 Year
 

 

The Whiskey Lineup: Aging Like Fine Art

Lasso Motel Whiskey comes in a lineup that speaks to both seasoned whiskey lovers and those just starting their journey. Their aged selections include:

4-Year Kentucky Straight Whiskey ($44.99)  

8-Year Kentucky Straight Whiskey ($74.99) 

10-Year Single Barrel Rye ($89.99)

18-Year American Straight Whiskey ($129.99)

For those who appreciate a good cask finish, Lasso offers a variety of options that appeal to adventurous taste buds. Expect notes that range from the sweetness of Sherry and Rose to the rare and exotic Mizunara and Amburana woods. All of these selections are bottled at a bold 100 proof (50% ABV), with the exception of the cask-strength 10-Year Rye and the 121-proof 18-Year, providing a full-bodied experience designed to stand out.

 Lasso Motel Tokaji

Whiskey with a Dallas Swagger

While the flavors alone are worth noting, Lasso Motel Whiskey also makes a statement with its striking design. Encased in a heavy-grade glass decanter with a paperweight cork, the bottle itself feels like a trophy. Whether it’s perched on your home bar or poured at a high-end whiskey tasting, Lasso Motel Whiskey demands attention.

Odell’s journey from launching Dynasty Spirits in 2010 to becoming the third-largest spirits producer in Texas has been nothing short of impressive. With Lasso, he brings the same innovative spirit that’s made his brand a leader in the market. “This started as a passion project, and it’s become a full-fledged brand we’re proud to stand behind," Odell shared. "We’re not just following trends; we’re setting them.”

 

Now Available Nationwide—But Only for a Lucky Few

Currently available in Texas and Florida, Lasso Motel Whiskey can now be shipped nationwide, thanks to its partnership with Seelbach’s. Green Light Distribution, a major player in the spirits industry, will handle the bulk of the regional distribution, ensuring this gem of a whiskey finds its way into more homes by early next year. 

But don't get too comfortable just yet—Odell has made it clear that the future of Lasso includes additional limited-edition cask finishes and aged releases. “There’s always something new on the horizon,” he teased.

A Whiskey Worth Talking About

In true 21st-century fashion, Lasso Motel Whiskey is bringing its journey to life through a dynamic marketing approach. With exclusive events, vibrant social media campaigns, and strategic partnerships with bourbon clubs and influencers, Lasso is tapping into the pulse of both the whiskey community and the broader consumer base. Keep your eyes peeled for appearances in your city, and follow the journey on Instagram at @LassoMotelWhiskey.

Lasso Motel Whiskey may be inspired by the spirit of the past, but it’s clearly blazing a trail into the future of American whiskey. And if its early reception is any indication, this is one Texas-born brand we’ll be hearing about for years to come.

For more information and to order your bottle, visit https://lassomotelwhiskey.com.