Las Vegas may be known for its bright lights and high-stakes thrills, but this September, all eyes will be on the road as Hyundai powers up for the iHeartRadio Music Festival Presented by Capital One. As the official automotive sponsor of this two-day musical extravaganza, Hyundai Motor America is ready to electrify both fans and performers alike with their cutting-edge electric vehicles. From the sleek IONIQ 5 to the high-performance IONIQ 5 N and futuristic IONIQ 6, the brand promises a dynamic showcase of style, speed, and sustainability.

Electrifying the Journey: A Road Trip to Remember

Before the first guitar strum or bass drop, Hyundai is already setting the stage for excitement. Social media influencers and *iHeartRadio* talent are gearing up for an epic electric road trip, cruising from the iHeartRadio studios in Burbank, California, to the neon-lit streets of Las Vegas. Riding the wave of innovation, these influencers will make pit stops at iconic landmarks, sharing exclusive behind-the-scenes footage that’s sure to light up fans’ feeds. 

The highlight of the journey? Testing the blistering speed of the IONIQ 5 N at the famed Las Vegas Motor Speedway. Who said sustainability couldn’t come with a side of adrenaline?

The Hyundai House of Music: Where Beats Meet Innovation

Upon arrival at the T-Mobile Arena, festival-goers will be treated to an immersive experience at Hyundai’s *House of Music*. This interactive activation zone outside the arena will be a hotspot for fans eager to check out Hyundai’s stunning EV lineup. Picture the IONIQ 5, IONIQ 5 N, and IONIQ 6 glistening against a backdrop of vibrant neon lights, while a futuristic dance floor pulses in rhythm with the latest beats. Hyundai’s aim? To match the joy of driving electric with the elation of live music, creating an unforgettable festival experience.

Amplifying New Talent: Hyundai’s “EV Sessions” and the Battle of the Bands

Hyundai isn’t just driving innovation—they’re also driving opportunities for new voices in the music industry. During the festival, attendees will witness the debut of the winner of Hyundai’s “EV Sessions”—an electrifying *Battle of the Bands* competition. Using the IONIQ 5 to power amps, three performers will battle it out, showcasing their unique talents while highlighting the power of Hyundai’s EV technology. It’s all part of Hyundai’s mission to amplify up-and-coming artists and electrify their journey to stardom.

Between sets, festival-goers will be treated to exclusive videos from this competition, where electric energy meets musical genius.

The Power of Synergy: Music Meets Mobility

“Just like music, our electric lineup transforms the way we move, offering an exciting and sustainable way to drive,” said Sean Gilpin, chief marketing officer at Hyundai Motor America. “We’re thrilled to bring this synergy to the *iHeartRadio Music Festival*, where fans can experience both the joy of music and the electrifying possibilities of our electric vehicles.”

Hyundai’s sponsorship goes beyond the event, extending into digital, social, and earned media, ensuring that the excitement of the festival and the brilliance of their electric lineup reach audiences everywhere. With branded content rolling out across the iHeartPodcast Network and digital platforms, the electrifying buzz is far from over.

A Brighter Future, Powered by Hyundai

This year’s *iHeartRadio Music Festival* promises to be a celebration of both musical legends and the innovative power of Hyundai’s electric vehicles. As festival-goers dance to the beat of their favorite artists, they’ll also be witnessing the future of sustainable mobility, thanks to Hyundai’s commitment to electrifying the road ahead.

So, as the music plays on, one thing’s for sure: Hyundai is driving us all toward a brighter, greener, and more electrifying future.

For more info, visit hyundaiusa.com