Hyundai Motor Company has reached a monumental milestone: the production of its 100 millionth vehicle. To celebrate, the automotive giant has launched a captivating new exhibition titled One Step Further at Hyundai Motorstudio in Seoul. This exhibition not only honors Hyundai’s incredible journey but also offers visitors an in-depth look into the ingenuity, craftsmanship, and unwavering customer support that fueled the company’s success.

With a global reputation for innovation and forward-thinking mobility solutions, Hyundai has seamlessly evolved from its early roots as a traditional automaker to becoming a trailblazer in the world of smart mobility. And now, with this exhibit, the brand is inviting the world to witness the journey that got them to 100 million.

A Journey of Milestones: From the Cortina to the IONIQ 5

The exhibit spans five expansive floors, each showcasing key milestones in Hyundai's incredible history. From the very first model, the Cortina Mark 2, to the brand’s first independently developed car, the Pony visitors are taken on a ride through time, tracing the company's evolution from humble beginnings to a global powerhouse.

However, it’s not just about numbers. As Sungwon Jee, Senior Vice President and Global Chief Marketing Officer of Hyundai Motor Company, eloquently explained, “Building 100 million cars is no small feat. It requires an orchestra of parts, pieces, and people. We wanted to spotlight the behind-the-scenes efforts that made this historic achievement possible. This exhibition is a tribute to the millions who contributed to our journey."

At the core of the exhibition is Hyundai’s gratitude to the loyal customers who have been part of this journey. On September 30, Hyundai Motor celebrated at its Ulsan Plant by delivering the 100 millionth vehicle, an IONIQ 5,  to a lucky customer. That moment represents more than just a handover—it symbolizes the brand's commitment to its community of supporters.

Design, Engineering, and Innovation on Full Display

Hyundai’s relentless drive to go *‘One Step Further’* is a theme that echoes throughout the exhibition. Among the featured vehicles are the iconic SONATA, ELANTRA, and Scoupe. These models not only helped define Hyundai’s engineering standards but also showcase the company’s creative ambition.

SONATA: The first-generation SONATA is a testament to Hyundai’s pursuit of superior craftsmanship, with design and production enhancements that have only evolved with time.

 ELANTRA: The first-generation ELANTRA, a fan favorite, became a sales superstar, proving Hyundai’s capacity for innovation. Its introduction of an automated production line was a game-changer, allowing Hyundai to scale production to meet global demand.

Scoupe: With its bold design and Hyundai’s proprietary Alpha engine, the Scoupe broke new ground in the sports car segment, demonstrating that Hyundai had more than a few surprises up its sleeve when it came to engineering excellence.

These cars embody the driving forces behind Hyundai’s rise, highlighting the innovation and dedication that powered its path to 100 million units.

A Glimpse Into Hyundai’s Futuristic Fleet: SUVs and EVs

As visitors ascend the exhibition floors, they are introduced to Hyundai’s modern lineup, which paints a vivid picture of the brand’s future in the smart mobility landscape. The fourth and fifth floors bring together Hyundai’s iconic SUVs—SANTA FE, KONA, and INSTER—and its groundbreaking electric vehicles (EVs), the IONIQ 5, IONIQ 5 N, and IONIQ 6.

Hyundai’s transition from a traditional automaker to a leader in future mobility solutions is highlighted in this section. From electric vehicles to eco-friendly technologies, Hyundai is taking significant steps to make the future of driving cleaner, smarter, and more sustainable.

Celebrating Innovation and Customer Loyalty

The One Step Further exhibition is not just about vehicles—it’s a celebration of Hyundai’s innovation, the unwavering loyalty of its customers, and the vision for a future powered by smarter mobility solutions. By opening its doors from October 10 to November 10, Hyundai is inviting visitors to dive into the past, explore the present, and catch a glimpse of the exciting future ahead—all for free.

Whether you’re an automotive enthusiast or simply someone curious about how Hyundai became the global titan it is today, this exhibition is a must-see. It stands as a testament to Hyundai’s forward-thinking approach and its dedication to pushing boundaries—not just in automotive production but in providing mobility solutions that benefit people and the planet alike.

For more information on Hyundai Motor’s journey and its latest innovations, visit: https://www.hyundai.com/worldwide/en/