In the ever-evolving landscape of automotive excellence, one SUV has risen above the rest to claim a prestigious accolade. The 2025 Hyundai Santa Fe has been named the Family Vehicle of the Year by the 2025 Hispanic Motor Press Awards, a testament to its unmatched blend of style, innovation, and family-friendly practicality.

Presented at AutoMobility 2024 during the Los Angeles Auto Show, this fifteenth-annual awards ceremony shines a spotlight on the vehicles that resonate most with Hispanic consumers. The Hyundai Santa Fe dazzled a distinguished panel of Hispanic automotive journalists, content creators, and industry experts, thanks to its cutting-edge technology, robust safety features, and intuitive design.

“We are incredibly honored to receive the ‘Family Car of the Year’ award from the Hispanic Motor Press,” said Ricky Lao, Director of Product Planning at Hyundai Motor North America. “This recognition reflects our unwavering commitment to delivering vehicles that prioritize safety, convenience, and innovation for families. The Santa Fe exemplifies what Hyundai stands for—an ideal blend of performance, practicality, and design.”

With its fresh, bold aesthetic and an interior designed to elevate every family journey, the 2025 Hyundai Santa Fe delivers on all fronts. It’s a vehicle that doesn’t just meet the needs of modern families but anticipates them. From advanced safety systems that provide peace of mind to infotainment features that keep the whole crew entertained, the Santa Fe is a masterclass in functional elegance.

Ricardo Rodriguez-Long, founder and president of the Hispanic Motor Press, captured the essence of the win succinctly: “The 2025 Hyundai Santa Fe offers an unbeatable combination of style, technology, and practicality — the perfect fit for Hispanic families looking for a reliable and safe vehicle. Hyundai has consistently demonstrated an understanding of what is important to Hispanic car buyers, and the Santa Fe is a shining example of this commitment.”

 A Legacy of Excellence: The Hispanic Motor Press Awards

The Hispanic Motor Press Awards hold a special place in the hearts of the Latino community, serving as a guide to the best vehicle options in the market. More than just a celebration of automotive achievement, these awards educate Hispanic consumers on vehicles that align with their values and priorities. The jury, an independent collective of Hispanic automotive journalists, content creators, and influencers, evaluates vehicles on quality, reliability, style, safety, technology, and value—all through the lens of the Hispanic family experience.

In addition to recognizing excellence in the automotive industry, the awards program gives back through its Hispanic scholarship initiative. This program supports college students in communications, automotive, and technology fields, reinforcing a commitment to future generations of innovators and storytellers.

Hyundai’s Ongoing Commitment to Families

Hyundai Motor America continues to make waves in the U.S. automotive industry, offering a diverse lineup of technology-rich cars, SUVs, and electrified vehicles. Anchored by its “Progress for Humanity” vision, Hyundai prioritizes innovation and sustainability. With operations that include a state-of-the-art assembly plant in Alabama, the Hyundai Motor Group Metaplant America, and cutting-edge R&D facilities, Hyundai’s contributions to the U.S. economy are immense—adding $20.1 billion annually and creating 190,000 jobs.

For families, the 2025 Hyundai Santa Fe represents more than just a vehicle—it’s a promise. A promise to deliver safety, innovation, and style while keeping the needs of Hispanic families at the forefront. And with accolades like the Family Vehicle of the Year, it’s clear that Hyundai is keeping that promise in spectacular fashion.

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