The African American Marketing Association (AAMA) is thrilled to announce the 3rd annual Marketing for the Culture Summit (MFTC), taking place on June 5-7, 2024, in Houston, TX. This vibrant event promises to bring together marketing professionals and creative entrepreneurs for an immersive experience of inspiration, education, and connection.

Event Details

• Wednesday, June 5th: Welcome Reception at Late August from 6:00 pm - 8:00 pm (Free)
• Thursday, June 6th: MFTC Summit at United Way Houston from 8:30 am - 4:30 pm
• Friday, June 7th: Culture & Community at Impact Hub Houston from 10:00 am - 12:00 pm (Free)

Theme: "Plot Twist: The Art of Being a Disruptive Storyteller"

This year's summit theme, "Plot Twist: The Art of Being a Disruptive Storyteller," will delve into innovative marketing strategies through storytelling, enhanced by elements of Afro-futurism. Attendees can look forward to:

• Opening Keynote: "Marketing Unscripted: AI and the Narrative 2.0 Era" led by HP Inc.
• Breakout Sessions: Covering topics like analytics, brand storytelling, and video marketing with notable speakers such as Chris Cheetham-West, Cierra Seay, JP Hightek, Keenya Kelly, and more.
• Networking Opportunities: Connect with peers, build relationships, and explore potential collaborations.

Ideal for:

• Marketing professionals at all levels
• Corporate marketing teams
• Business owners and entrepreneurs
• Creatives and content creators

With Artificial Intelligence (AI) taking center stage, the opening keynote by HP will discuss the intersection of Marketing & AI, providing insights on maximizing the use of tools like Chat GPT and Google Gemini. This will equip attendees with strategies to apply AI in their career progression and business opportunities.

  

Notable Highlights

The MFTC Summit has been recognized by HubSpot as one of the 18 Events and Conferences for Black Entrepreneurs in 2024. The event is supported by notable sponsors including HP, Content Marketing Institute, Onward Search, HEB, and Black Girl Sunscreen.

Michelle Ngome, Founder and President of AAMA, expresses gratitude for the support: “The summit is an extension of our mission of galvanizing and equipping Black marketers with the information they need to be successful. We are grateful to have partners support our community with their resources to make this event possible.”

Registration and Further Details

The summit kicks off with a Welcome Reception on Wednesday, June 5th at 6:00 pm at Late August. The main summit begins on Thursday at 8:30 am at United Way Houston. For registration and full details, please visit MFTCSummit.com.

About the African American Marketing Association

Established in 2019, the African American Marketing Association is a 501(c)(3) nonprofit organization dedicated to empowering Black marketers with the resources and opportunities needed to grow their careers or brands. For more information, visit AAMA.