In a significant development, Houston Mayor John Whitmire and the City Council have confirmed the appointment of several influential figures to the Houston First Board of Directors. The new members, confirmed today, are set to bring a diverse blend of expertise and perspectives that promise to enhance Houston's global stature and economic vibrancy.

Since its inception in 2011, Houston First has played a pivotal role in shaping the city's destination brand strategy, boosting tourism, and managing key venues and events that spotlight Houston on the international stage. The organization’s efforts have been integral in positioning Houston as a dynamic hub for conventions, tourism, and cultural exchanges.

 Shareen Larmond
 

A New Era of Leadership

The latest appointments mark a notable shift towards greater diversity within the 13-member board, aligning with Houston's multicultural identity and international connections. Notably, the board will now have a majority of women members and will welcome its first member of Chinese descent, reflecting the city’s rich cultural tapestry and commitment to inclusive representation.

Introducing the New Board Members

Wea H. Lee: As the Chairman of Southern News Group, Wea H. Lee oversees a vast media empire that spans print, radio, television, and online platforms, catering to a global audience. His extensive experience in media and communications is poised to contribute significantly to Houston First's promotional strategies.

Nicki Keenan: Serving as the Senior Vice President of Sales at Landry’s Inc., Nicki Keenan brings a wealth of knowledge in sales and marketing within the hospitality sector. Her expertise will be invaluable in enhancing Houston’s appeal as a premier destination for leisure and business events.

Shareen Larmond: As president of the West Gulf Maritime Association, Shareen Larmond leads over 200 member organizations, shaping policies and strategies that bolster the maritime sector. Her leadership is expected to strengthen Houston First’s initiatives that intersect with maritime commerce and tourism.

Roxann Neumann: The Senior Vice President of Corporate Affairs at Silver Eagle Beverages, one of the largest distributors of Anheuser-Busch products, Roxann Neumann brings expertise in corporate strategy and community engagement, essential for fostering partnerships and community-oriented projects.

Mayor Whitmire’s Commendation

During the city council meeting, Mayor Whitmire praised the new appointees for their proven track record of community service and their dedication to the city’s growth. “Each of these leaders has demonstrated a profound commitment to the community and a vision for a thriving Houston. Their diverse experiences and perspectives are exactly what Houston First needs to continue driving our city’s economic engine,” remarked Mayor Whitmire.

The new board members will serve until December 31, 2026, during which time they will oversee significant policy decisions and strategic initiatives aimed at further elevating Houston’s status as a key global player in tourism, culture, and business.

These strategic appointments come at a crucial time as Houston continues to expand its global footprint, attracting hundreds of conventions, meetings, and large-scale events annually, further highlighting the city’s capacity to host and excel on the world stage.

For more info, visit houstontx.gov