BMW is set to electrify Pebble Beach Automotive Week with the North American debut of the 2025 BMW M5 sedan and the world premiere of the 2025 BMW M5 Touring. This event, led by BMW M CEO Frank van Meel, will showcase BMW’s blend of high-performance legacy and future-forward technology.

 A Grand Unveiling

On August 15th, at 10:30 AM PT, the all-new, electrified 2025 BMW M5 will be unveiled at the Lodge at Pebble Beach. The event, hosted by racing driver and broadcaster Justin Bell, will be a spectacle featuring a parade of all six previous generations of the M5, culminating in the reveal of the new models. The M5 Touring, a beloved model now available to North American enthusiasts, will also make its grand debut.

Performance Meets Utility

Both the 2025 M5 sedan and M5 Touring promise an exhilarating blend of luxury and power. The electrified M5 features an M Hybrid drivetrain, combining a TwinPower Turbo V8 engine with an electric motor, delivering a staggering 717 horsepower and 738 lb-ft of torque. This setup propels the M5 sedan from 0-60 mph in just 3.4 seconds, with a top speed of 190 mph when equipped with the optional M Driver’s Package. Additionally, the M5 offers an estimated 25 miles of electric-only driving on a full charge.

 2025 BMW M5 Pebble Beach
 Philipp Blanz  

Legends of the Autobahn®

Following the debut, the new M5 models will be displayed at Legends of the Autobahn® at Black Horse Golf Club in Seaside, CA. This event, hosted by the BMW Car Club of America alongside Mercedes-Benz and Audi clubs, will feature a parade of all seven generations of the M5, allowing enthusiasts to witness the evolution of this iconic sedan.

Racing Heritage at Laguna Seca

From August 14th to 17th, BMW will field three historic race cars at the Rolex Monterey Motorsports Reunion at WeatherTech Raceway Laguna Seca. The lineup includes the 1975 BMW 3.0 CSL IMSA Group 4, the 1981 BMW M1 IMSA Group 4, and the 2011 BMW (E92) M3 GT ALMS. These cars, each a testament to BMW’s racing pedigree, will compete in various races, showcasing the brand’s enduring legacy in motorsport.

A Unique Auction for Charity

A highlight of the week will be the auction of the 2025 BMW M5 Pebble Beach Concours d’Elegance #1/1 by Gooding & Company. This one-of-a-kind M5, featuring BMW Individual Frozen Orange metallic paint and exclusive interior details, will be auctioned with proceeds benefiting the Pebble Beach Company Foundation, supporting education programs for disadvantaged youth in Monterey County.

Icons at the Concours d’Elegance®

On August 18th, BMW will showcase the 1972 BMW Turbo Concept and the 1996 McLaren F1 GTR at the Pebble Beach Concours d’Elegance®. The Turbo Concept, BMW’s first-ever concept car, and the McLaren F1 GTR, a legendary race car powered by a BMW engine, will be displayed on the show field, celebrating BMW’s innovative spirit and racing heritage.

The BMW M5 Garage

Throughout the event, visitors can explore the BMW M5 Garage at Laguna Seca, where the new M5 models will be on display alongside the BMW M Hybrid V8 GTP racing car. Product experts will be available to answer questions and provide insights into BMW’s latest innovations.

BMW’s presence at Pebble Beach Automotive Week 2024 underscores its commitment to blending heritage with innovation, delivering unmatched performance and luxury. Enthusiasts and collectors alike will have a rare opportunity to experience the past, present, and future of BMW M.

For more information about BMW and its activities at Pebble Beach Automotive Week, visit BMW USA News http://www.bmwusanews.com.