The Houston Livestock Show and Rodeo has announced a new sponsorship agreement with Sire Spirits for the 2024 Rodeo. Sire Spirits is owned by award-winning multi-hyphenate, Curtis “50 Cent” Jackson, who will also be performing at RODEOHOUSTON® on Black Heritage Day, presented by Kroger, on March 1, 2024.

“Sire Spirits has built a great reputation with the Rodeo and we’re thrilled to have them on board as a sponsor for the 2024 event,” said Chris Boleman, Rodeo president and CEO. “In fact, our 2023 Rodeo Uncorked! International Wine Competition winner was Le Chemin Du Roi, a champagne that is part of the Sire Spirits portfolio.”

As part of the sponsorship agreement, Sire Spirits will have two themed bars on the club level of NRG Stadium for RODEOHOUSTON guests to enjoy. Additionally, Sire Spirits Le Chemin du Roi award winning champagne and Branson Cognac will be presented throughout the 2024 rodeo season.

“I am looking forward to performing on March 1st and happy to return to my new residence of Texas coming off my Final Lap Tour,” said Curtis “50 Cent” Jackson. “I am excited about Sire Spirits partnership with this years’ rodeo, prior we have helped raise over 1M dollars for the Houston Livestock Show and Rodeo charitable initiatives and I look forward to doing much more together.”

For more information about the 2024 Houston Livestock Show and Rodeo or to purchase tickets to the event, please visit rodeohouston.com.