Thanks to the support of consumers throughout the Greater Houston area, the third annual Houston Theater Week delivered a history-making performance. The Buy One, Get One Free ticket deals generated more than $1.3 million in revenue for local performing arts groups of all sizes. That’s an increase of 46.5% over 2023. 

Consumers purchased more than 30,000 tickets across more than 260 diverse shows that included music, dance and theater. Houston Theater Week is different from similar events across the nation, which only offer discounts on theater.  

“This year’s response from the greater Houston community to Theater Week was simply outstanding. It’s particularly rewarding to see the collaboration between the performing arts groups and Houston First develop into such a valuable and impactful initiative for our city’s creative community and consumers. Our goal with this program has always been to support professionals in the performing arts, and help build a broader audience base by giving consumers an opportunity to experience quality live shows at a discount,” said Michael Heckman, president and CEO of Houston First Corporation. 

The partnership between Houston First and the performing arts community is a win for everyone. Houston First has invested in the marketing, advertising, promotions and creation of a website exclusively for Theater Week, so that the performing arts groups could focus on what shows and how many tickets they would make available. Offers from this year’s participating performing arts organizations included world premieres, critically acclaimed

• 4th Wall Theatre Company
• Alley Theatre
• Apollo Chamber Players
• Ars Lyrica Houston
• Bay Area Houston Ballet & Theatre and Bayou Theater at UH Clear Lake
• Chamber Music Houston 
• DACAMERA
• Dirt Dogs Theatre Co.
• ECHO Orchestra
• Houston Ballet
• Houston Contemporary Dance Company
• Houston Grand Opera
• Houston Masterworks Chorus
• Houston Symphony
• Jazz Houston
• Kinetic Ensemble
• Main Street Theater
• Mercury Chamber Orchestra
• Performing Arts Houston
• Rec Room Arts
• ROCO
• Stages
• Tee Zee Productions
• The Ensemble Theatre
• The Hobby Center for the Performing Arts
• Theatre Under the Stars

For more info, visit www.houstonfirst.com.

According to the Houston Arts Alliance, Houston’s performing arts industry pumps 1.3 billion dollars into the city’s local economy and supports thousands of job opportunities which enhances the quality of life and strengthens the region as a cultural destination. A strong and vibrant performing arts industry is a valuable asset to attract visitors as well as those who live here. This year’s numbers underscore the value of Theater Week to the greater Houston community.   

About Houston First Corporation

Houston First Corporation (HFC) is the official destination marketing organization for the country's fourth largest city. In addition to serving as operator for the George R. Brown Convention Center and some of Houston's most prominent art, entertainment, and event venues, HFC is focused on promoting the city's vibrancy and rich tapestry of culture. By harnessing the city's collective energy, ambition, and creativity, including its diverse culinary scene, world-renowned performing arts, medical and space innovation, and elite filming locations, HFC is solidifying Houston as a premier national and global destination. For the latest news and info regarding HFC, visit www.houstonfirst.com.