The anticipation is building as iHeartMedia proudly announces the return of the House of Music at the 2024 iHeartRadio Music Festival. This year, the immersive, mixed-reality experience promises to be even more exhilarating, offering fans an unparalleled opportunity to step into the vibrant worlds of their favorite artists. Set against the backdrop of the festival's star-studded lineup, the House of Music is where music, technology, and creativity collide.

A Glimpse into the House of Music

Taking place at the iconic Toshiba Plaza outside T-Mobile Arena, the House of Music will open its doors on September 20 and 21, from 4 p.m. to 1 a.m. PT. The event is free and open to the public, inviting everyone to explore over 12 interactive rooms inspired by the main stage performers, including Camila Cabello, Doja Cat, Gwen Stefani, Shaboozey, and Thomas Rhett.

Each room offers a unique, immersive experience that reflects the distinct style and essence of the artists:

Camila Cabello's Room: Dive into the vibrant culture of Miami as Camila takes you on a journey through the city she loves. Leave a digital note on the "C, XOXO" mural, or take a virtual dip in the pool.

 Doja Cat's Avant-Garde Fashion: Step into Doja Cat's world of fashion, where you can try on her iconic styles using augmented reality and stand beside her “Scarlet” figure.

Gwen Stefani’s Garden: Immerse yourself in Gwen Stefani’s floral wonderland, creating personalized moments and walking away with a bouquet that captures your experience.

Shaboozey's Funhouse: Get “Tipsy” in Shaboozey’s modern funhouse, where you can dance along to his hit “A Bar Song (Tipsy)” and navigate a room filled with whimsical, shifting furniture.

Thomas Rhett's Great Outdoors: Capture your own candid moments in a campsite inspired by Rhett's music video, "After All The Bars Are Closed," and explore a massive zoetrope inspired by his limited edition vinyl, *About A Woman*.

DJ James Kennedy and Exclusive Prizes

On Friday, September 20, after the festival's main stage show, DJ James Kennedy will take over the House of Music, keeping the energy high until 1 a.m. As guests explore the rooms, they can earn digital points and enter to win prizes such as autographed merchandise, concert experiences, and even cash.

A Celebration of Music and Technology

This year’s House of Music is more than just an experience—it’s a celebration of the intersection of music and cutting-edge technology. With partners like Hyundai, M&M'S®, Ray-Ban Meta, Valentino Beauty, and [ yellow tail ], fans can engage with their favorite brands in innovative ways, walking away with limited-edition swag and unforgettable memories.

Don’t Miss the 2024 iHeartRadio Music Festival

The House of Music is just one part of the larger iHeartRadio Music Festival, which boasts a stellar lineup including A$AP Rocky, Dua Lipa, The Weeknd, and many more. Hosted by Ryan Seacrest, this two-day musical extravaganza will be broadcast live across iHeartMedia’s network and streamed exclusively on Hulu.

For more details, visit iHeartRadio.com/festival https://iheart.com/festival and get ready to immerse yourself in the ultimate musical experience.