As the automotive world speeds into a new era, Mitsubishi Motors North America, Inc. (MMNA) is hitting the gas on innovation with its ambitious "Mitsubishi Motors Momentum 2030" plan. Launched in May, this bold strategy underscores MMNA's commitment to electrification, dealer expansion, and cutting-edge technology. The road ahead is clear: electrify, innovate, and dominate. With a blend of hybrid, plug-in hybrid, and battery-electric powertrains, Mitsubishi is poised to redefine the driving experience in North America. By 2030, you can expect a new or refreshed Mitsubishi vehicle every year, each brimming with advanced features designed to meet the needs of tomorrow's drivers. 

A Glimpse into the Future

Mitsubishi’s 2025 lineup is already turning heads. The 2025 Outlander has undergone a stunning transformation, both inside and out, ensuring it remains a top choice for SUV enthusiasts. Meanwhile, the Eclipse Cross, Outlander Sport, and Outlander Plug-In Hybrid continue to set the standard for comfort and connectivity. Mitsubishi’s commitment to quality and value is evident in every model, offering drivers an unmatched combination of style, safety, and sustainability.

Safety First: The 2024 Mitsubishi Outlander

When it comes to safety, the 2024 Mitsubishi Outlander family of vehicles is leading the charge. As the most well-equipped Mitsubishi ever sold in the U.S., the Outlander comes packed with advanced driver assistance systems, including the rare but crucial Rear Automatic Emergency Braking (Rear AEB) as standard. It's no wonder the Insurance Institute for Highway Safety (IIHS) has singled out the Outlander for its exceptional safety features. With Mitsubishi, you’re not just driving – you’re driving smart. To learn more, click here.

Awards and Accolades: The Outlander Plug-In Hybrid Shines

Mitsubishi’s dedication to innovation is paying off. The 2024 Outlander Plug-In Hybrid recently snagged the prestigious MotorWeek Drivers' Choice Award for Best Small Utility. As the world’s first plug-in hybrid SUV and the best-selling all-wheel-drive PHEV, the Outlander Plug-In Hybrid is a testament to Mitsubishi’s pioneering spirit. This award is just the latest in a long list of accolades, proving that Mitsubishi is a force to be reckoned with in the automotive industry. To learn more, click here.

Mitsubishi Motors: A Brand on the Rise

2024 has been a year of momentum for Mitsubishi Motors. With a 12.3% increase in sales over the first half of 2023, MMNA is cruising towards success. The Outlander, Mirage/Mirage G4, and Eclipse Cross have all seen significant sales growth, reflecting the brand’s continued appeal to drivers seeking reliability, innovation, and style. Katherine Knight’s promotion to Senior Vice President, Chief Legal and Administrative Officer, further strengthens MMNA’s leadership as the company continues to accelerate towards its 2030 goals. To learn more, click here.

Katherine Knight, Senior Vice President, Chief Legal and Administrative Officer

Racing Towards the Future

Mitsubish’s passion for performance extends beyond the showroom. The company proudly supports Team Mitsubishi Ralliart, which is set to compete in the grueling Asia Cross Country Rally from Thailand to Malaysia this August. This race isn’t just about speed – it’s about endurance, precision, and the relentless pursuit of excellence. Mitsubishi’s participation in such high-profile events underscores its commitment to pushing the boundaries of what’s possible. To learn more, click here.

Remembering a Legend: Kenjiro Shinozuka

In the world of rally racing, few names are as revered as Kenjiro Shinozuka. A champion in every sense of the word, Shinozuka left an indelible mark on motorsports. His victories in the Ivory Coast Rally and the Paris-Dakar Rally, driving Mitsubishi cars, are legendary. As we remember his contributions, we also celebrate the spirit of innovation and determination that he embodied – values that continue to drive Mitsubishi Motors today.

Recognized for Excellence

Mitsubishi Motors’ commitment to sustainability hasn’t gone unnoticed. The brand was recently recognized by S&P Global Mobility for having the "Most Improved Alternative Powertrain Loyalty to Make" for 2023. This award highlights Mitsubishi’s success in retaining customers within the brand while promoting hybrid and electric vehicle offerings. It’s a win for Mitsubishi, and a win for the environment. To learn more,  click here.

Driving Change: Mitsubishi’s Digital Revolution

Mitsubishi isn’t just innovating on the road – it’s transforming the car-buying experience too. With the launch of ClickShop 2.0, an industry-first digital retailing program, Mitsubishi has revolutionized how customers shop for cars. Partnering with AutoFi Inc. and Santander Consumer USA, Mitsubishi is making the car-buying process faster, easier, and more transparent than ever before. It’s another example of how Mitsubishi is leading the way in the automotive industry.

Community First: Mitsubishi’s Dealer Partners

Dan Freeman, Mitsubishi Motors Dealer Partner

Mitsubishi Motors isn’t just about building great cars – it’s about building strong communities. Across the U.S., Mitsubishi’s dealer partners are going above and beyond to support their local communities. From Skowhegan, ME, to Normal, IL, these dealerships are more than just places to buy cars – they’re pillars of their communities. Whether it’s supporting local charities or providing exceptional customer service, Mitsubishi’s dealer partners are making a difference every day. To learn more, click here.

                      Ryan Gremore, O'Brien Mitsubishi Dealer Principal