In the vast and vibrant state of Texas, H-E-B, the beloved supermarket chain, has been on a mission for the past ten years – a quest, if you will. This quest has brought them on a remarkable journey, exploring every nook and cranny of the Lone Star State in search of the most exceptional, mouthwatering products it has to offer. From salsas that pack a punch to delightful cookies, from aromatic coffee to artisanal cheeses, H-E-B has left no stone unturned in their pursuit of Texas-made excellence.

The year 2023 marked the tenth anniversary of this extraordinary competition, and it was clear that H-E-B was not slowing down. For a decade now, they have scoured the Texas landscape, tasting, testing, and handpicking the finest products that embody the true spirit of the Lone Star State. This year was no exception, with more than 600 products vying for a spot on H-E-B's coveted shelves.

The search began months ago, with H-E-B's Business Development Managers diligently reviewing over 21 hours of video submissions showcasing 632 innovative products. These products came from entrepreneurs hailing from 132 cities across Texas, each one eager to share their passion and creativity with the world.

In the end, after much anticipation and deliberation, ten finalists emerged from the pack. Among them, three hailed from the vibrant city of Houston:

First up was William "Billy" Trainor of Verdegreens, an urban farm in Acres Home. What set Verdegreens apart was the groundbreaking methods that utilized 90% less water than traditional agriculture. With one acre dedicated to hydroponic farming and another to no-till organic production, Verdegreens' commitment to sustainability and freshness was truly commendable.

Next, there is Anh & Joseph Trousdale, the brains behind PhoLicious, an authentic and instant pho that wowed the judges. It is a product that promised to deliver all the flavor and taste of traditional pho without the time-consuming preparation. PhoLicious is a game-changer for busy food enthusiasts who craved a delicious, quick, and authentic Vietnamese experience.

Last but not least, Spring's own Tameia Frank-Jones presented Sweet With L & L, a delightful range of freshly spun cotton candy that captivated hearts and taste buds alike. With flavors like rainbow, strawberry lemonade, cookies and cream, and pink vanilla, Sweet With L & L brought a whimsical touch to the culinary showdown.

These ten finalists, including the Houston trio, are now set to go head-to-head in a full-on Texas showdown. It all goes down on August 9th at Fair Park in Dallas where this year’s finalists will amaze the panel of judges, selected by H-E-B. All finalists will present their product and share their story and passion. The panel of judges will determine the four winning products and award $25,000 to the Grand Prize winner, deemed the “Texas Best,” and shinning placement on store shelves. The first-place winner will be awarded $20,000, $15,000 will go to the second-place winner, and $10,000 to the third-place winner.

As the final showdown loomed on the horizon, Texans everywhere eagerly awaited the results. The air is thick with excitement, for this competition is not just about winning prizes – it is about celebrating the diverse and remarkable flavors of Texas and the talented individuals who brought them to life.

Cheers to H-E-B's Quest for Texas Best, a tradition that has fostered culinary innovation and community spirit, ensuring that the heart and soul of Texas continues to shine through its delectable creations.

For more information, visit newsroom.heb.com.