Emmy-nominated celebrity hairstylist, motivational speaker, Johnny Wright is thrilled to announce his upcoming 11-city Naturally You Tour, inspired by his bestselling book "Natural and Curly Hair for Dummies." Johnny will make the official announcement during the Essence Festival in New Orleans on Saturday, July 1st, alongside his premiere partner MYAVANA at their Hair Lab in the Ernest Morial Convention Center. The tour will officially kick-off on Friday July 7th, 2023, in Chicago, Il, Johnny Wright's beloved hometown. For the complete tour schedule and updates, please visit our website at https://www.naturallyyoutour.com

The Naturally You Tour isn’t just another book reading, nor is it just another book signing. The tour aims to provide a safe, informative, and celebratory space for people of all backgrounds to come together, share their stories, connect with one another, and heal by dispelling conscious and unconscious biases about how they look, feel, and move about the world.

The tour will consist of panel discussions featuring some of the country's leading hair experts, thought leaders, and industry visionaries. With a focus on diversity and inclusion, this tour is designed to empower attendees to embrace their natural beauty and promote self-love and acceptance. Whether a naturalista or not, Johnny invites all races, genders, and backgrounds to join him on this exciting journey of self-discovery and transformation.

"The 'Naturally You' tour is not just about embracing our natural beauty, it's about dismantling the harmful 'isms' that have plagued our society for far too long," said Johnny Wright. "It's time to heal from colorism, racism, and lookism, and this tour is a movement towards that goal. I can't wait to connect with my fellow sisters and brothers and share what it truly means to be Naturally YOU."

Attendees will have the opportunity to enjoy an engaging cocktail hour, mix & mingle, all the while exploring Johnny’s curated vendor's row, featuring hair, beauty and lifestyle brands he loves. It's an excellent opportunity for attendees and vendors alike to connect, sell their products, while having a fun and exciting experience.

The premiere partner of the "Naturally You" tour is powered by MYAVANA, a groundbreaking black female founded and run beauty tech company that pioneered scientific intelligence hair analysis, that uses AI technology to analyze your unique hair type, texture, and condition to establish your unique Hair ID. In addition to its revolutionary hair strand analysis Myavana prescribes personalized product recommendations to address your unique hair care and styling goals eliminating the guesswork and stress out of caring for textured hair, potentially revolutionizing how women will make hair product purchasing decisions going forward.

During the tour MYAVANA will be inviting attendees to stop by their Hair Lab to experience its new HairAITM technology, get 1:1 consultation with healthy hair experts, and receive personalized product recommendations to conquer hair challenges and achieve hair goals. Candace Mitchell Harris, the founder & CEO, and Johnny’s longtime friend and colleague are thrilled to bring MYAVANA's technology and on-site hair consultations to tour attendees.

"Partnering with Johnny on the Naturally You Tour is in alignment with MYAVANA's core values of acceptance, pride, self-love, and striving for excellence - all of which are things we face in our personal hair journeys as we're evolving to become our authentic selves," said Candace Mitchell Harris. "We are excited for everyone to experience a cultural and spiritual awakening through this tour by connecting through the hair and life stories that bond us and learn all about the science, technology, and luxury of healthy hair."

Additional Naturally You tour sponsor includes Naturalistas World’s 1st Natural Hair Fashion Doll, available at mass retailers including Walmart, Target, and Amazon. More sponsors to be announced.

The Naturally You Tour is here to empower, inspire, motivate, and most of all, nurture a true sense of pride and confidence to be Naturally You!

To hit the ground running, Johnny’s kicking his tour off in his hometown of Chicago, and will be hitting cities nationwide to include Philadelphia, LA, Houston, NYC, Atlanta, Charlotte, Miami, Martha’s Vineyard, and Washington, D.C. Although created with naturalistas in mind, it is 100% open to all, regardless of background or hair type. So, if you want to catch him and get a chance to know more about his book and learn more about how Myavana is revolutionizing the hair care industry, keep an eye out for his appearances in a city near you, visit https://www.naturallyyoutour.com