4/22/2021
Macy’s will open its off-price store, Macy’s Backstage, at Macy’s Deerbrook and Macy’s Almeda locations this May, joining three store-within-store locations in the Houston market. Macy’s Backstage offers fashion-loving customers another way to shop at their favorite store by providing a store-within-store shopping experience specifically designed for the savvy and cost-conscious shopper who enjoys finding on-trend fashion at a great price and shops often. With so many ways to shop, from Macy’s app or macys.com to visiting your local Macy’s for inspiration or enjoying contact-free curbside pick-up, scoring the best deals and must-have trends for spring has never been easier.
The new Macy’s Backstage locations will have more than 12,000 square feet of dedicated retail space on the first level inside the full-line Macy’s stores, delivering a constantly changing assortment of on-trend merchandise and encouraging customers to return to find new treasures. The wide selection includes fresh product from both new and renowned brands in apparel for men, women and children, as well as toys, housewares, home office, home textiles and décor, cosmetics, hair and nail care, personal protective equipment (PPE), pet accessories, kid’s shoes, designer handbags, activewear and more. Customers can currently expect to find trends like must-have denim, backpacks, seasonal looks, home office décor, face masks and hand sanitizer.
“As Macy’s expands its assortment from off-price to luxury, we are thrilled to bring Macy’s Backstage into the local community, giving our customers access to the fullness of the Macy’s brand,” said Michael Hersh, Macy’s vice president of off-price. “Our Backstage customers can express their personal style through our rotating assortment of on-trend merchandise at great value in a broad range of categories from home décor to the latest fashion.”
Shoppers can earn and redeem Star Rewards and use their Macy’s credit card at Backstage locations, creating a seamless experience for those shopping at both Macy’s full-line and Backstage stores. Customers will be inspired to “pin, snap and share” their looks using #macysbackstage and tagging @macysbackstage.
The complete list of Backstage stores opening in the Houston area in May include:
Macy’s Deerbrook – Houston, TX (grand opening on May 1, 2021)
Macy’s Almeda – Houston, TX (grand opening on May 15, 2021)
Store hours and additional information are available at macysbackstage.com.