Neiman Marcus Returns to SXSW: #MakeSomeNoise - Bold Women With Bold Voices

Each room of the Make Some Noise house will provide opportunities to be inspired through technology, music, food, art, and fashion. Guests will interact with multiple art elements in the house including a user-generated pointillism mural reflecting the essence of Make Some Noise; a cascading wall of ribbons printed with inspiring phrases that guests can grab and wear as a bracelet; a slo-mo video booth for Instagrammable moments; and Paint Some Noise, a video paint interactive installation, created by Sweatshoppe, on the exterior of the house that allows guests to use LED “paint rollers” to reveal layers of new content, including upcoming panelists and music lineups, as if guests are painting each image.

The house will also feature a shoppable showroom empowered by Visa Checkout, which lets visitors digitally purchase fashion, accessory, and beauty items from specially curated festival vignettes by Neiman Marcus. Visa Checkout helps streamline consumers’ purchases throughout the house, and around the world, in just a few clicks via the Neiman Marcus ‘Festival Boutique’ at Furthermore, guests will enjoy listening stations dedicated to women who rock with headphones provided by B&O PLAY by Bang & Olufsen; guitars & amplifiers by Fender Musical Instruments; Makeup Artistry by Kevyn Aucoin Pro Team; and specialty cocktails from Baileys and CÎROC Vodka.

The Neiman Marcus Make Some Noise campaign was launched in 2014 to inspire women to be bold and make the most of their potential. Over the next three years, the campaign’s goal is to embody Make Some Noise in every facet of Neiman Marcus’ business from e-commerce to social platforms, from stores to merchant teams, and everything in between. The Make Some Noise activation will be located at 78 Rainey Street and open to the public with an RSVP on Wednesday, March 18, from 6:00 p.m. to 10:00 p.m., Thursday, March 19 and Friday, March 20 from noon to 8:00 p.m.

To RSVP, please Attendees are encouraged to share their unique, colorful, and inspiring experience via myriad social channels using the dedicated hashtag #NMMakeSomeNoise.