Toyota Motor Sales Posts 13.3 Percent Increase in February

Jo-Carolyn Goode | 3/11/2015, 7:26 a.m.
Toyota Motor Sales (TMS), U.S.A., Inc., today reported February 2015 sales of 180,467, an increase of 13.3 percent from February ...
William D. Fay was in charge of marketing at Toyota during a tough time for the company. He’s proud that the automaker was able to recover quickly. (Toyota)

TORRANCE, Calif. (March 3, 2015) – Toyota Motor Sales (TMS), U.S.A., Inc., today reported February 2015 sales of 180,467, an increase of 13.3 percent from February 2014 on a volume basis. With the same amount of selling days in February 2015 and 2014, sales were up 13.3 percent on a daily selling rate (DSR) basis.

Toyota division posted February 2015 sales of 157,472 units, up 12.1 percent.

"The auto industry is off to its best start since 2002 as truck demand continues to rise," said Bill Fay, Toyota division group vice president and general manager. "Toyota light trucks and SUVs, led by RAV4, set a new February record."

Lexus reported February 2015 sales of 22,995 units, a 22 percent increase.

"February marked the fourth straight month of record new vehicle sales and the seventh straight month of best-ever record pre-owned sales for Lexus dealers," said Jeff Bracken, Lexus group vice president and general manager. "Just as importantly, Lexus was recognized during the month as the industry's top-ranked brand by both Consumer Reports and J. D. Power and Associates."

February 2015 Highlights:

RAV4 up over 33 percent; set February record

4Runner up 37.7 percent

Tacoma up 13 percent; posts sales of 12,372 units

Corolla posts sales of 27,839 units; up 10 percent

Camry sales of 32,942 units, up more than 13 percent

Sienna up 48.5 percent

Lexus RX up more than 14 percent

*Note: Unless otherwise stated, all figures reflect unadjusted raw sales volume

About Toyota

Toyota (NYSE:TM), the world's top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we’ve built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 40,000 people (more than 32,000 in the U.S.). Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.5 million cars and trucks (more than 2.2 million in the U.S.) in 2013 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.

Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment. As part of this commitment, we share the company’s extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. For more information about Toyota, visit www.toyotanewsroom.com.