Monster Energy Drink Under Investigation for Promoting Underaged Drinking
Jo-Carolyn Goode | 10/21/2014, 8:12 a.m.
The New York Post is reporting that New York Attorney General Eric Schneiderman is investigating the makers of Monster Energy drink for encouraging underage boozing on college campuses.
Documents that Monster was forced to hand over to the AG show marketing honcho Harmony Booker directed members of its Collegiate Ambassador Team to “throw rowdy parties and photograph the madness.”
“Monster also produced evidence of Booker and CAT members’ efforts to attract college freshman, who are typically recent 18- and 19-year-old high school graduates below legal drinking age, to parties where Monster was used as a shooter, mixer, and chaser for alcohol,” court papers say.
Schneiderman has been probing energy drinks since 2012, following studies that show caffeinated beverages are unsafe, particularly for kids, the Manhattan Supreme Court filing says.
Read more online at the New York Post